ChefPaw
ChefPaw’s vision is to make nutritionally balanced, delicious food accessible to all pets through its innovative, all-in-one fresh pet food maker. The countertop appliance allows pet owners to easily mix, cook, and store homemade pet food with vet-approved recipes, ensuring their pets receive meals prepared with love, care, and an understanding of their nutritional needs.
143%
growth in TB volume
127%
lift in total revenue
33%
lift in total business AOV
The Challenge
ChefPaw, an innovator in the fresh pet food space, was ready to scale but needed a strategy to drive efficient, full-funnel growth. The objective was to increase total business revenue and average order value (AOV) without letting acquisition costs spiral out of control.
What We DiD
We executed a series of channel-specific tests, deploying tailored messaging and creative on platforms like Pinterest and Snapchat to resonate with distinct audience segments. This was coupled with on-site conversion rate improvements designed to streamline the path to purchase and encourage higher-value orders.
Platforms Managed
The Results
Our multi-faceted approach lifted the entire business, delivering 143% growth in total business volume and a 127% lift in total revenue. Furthermore, our focus on user experience and messaging paid off with a 33% increase in the total business AOV, proving our ability to drive both scale and profitability.
143%
growth in TB volume
127%
lift in total revenue
33%
lift in total business AOV
