BRX
BRX Performance is a sports performance training facility in Wisconsin that also utilizes a Digital Training Program to help high-school athletes get recruited to college. Their individualized, science-backed programs have helped hundreds of athletes increase strength, speed, and mobility to reach the next level of their sport.
69%
Facebook conversion volume
128%
in-gym leads
The Challenge
BRX Performance, a hybrid digital and in-person athletic training facility, needed to drive conversions across multiple objectives: in-gym leads, website registrations, and digital program purchases. The challenge was to increase volume for all three while maintaining efficient CPAs for each distinct goal.
What We DiD
We launched and optimized a multi-pronged campaign structure designed to speak to each part of their business. By segmenting our targeting and creative, we could efficiently drive high-intent users toward the action most relevant to them, whether it was booking a gym visit or purchasing an online program.
Platforms Managed
The Results
Our targeted approach yielded significant gains across the board. We achieved a 69% increase in Facebook conversion volume and a 128% surge in qualified in-gym leads. We accomplished this growth while systematically decreasing CPAs across all campaign objectives, maximizing the client's return on their marketing investment.
69%
Facebook conversion volume
128%
in-gym leads
