Boujee Hippie
Boujee Hippie is a wellness supplement brand focused on supporting sustainable weight management and metabolic health through science-backed formulations. The brand is best known for its GLP-1 Support supplement, designed to help individuals maintain progress while using or transitioning off GLP-1 medications. By combining clinically studied ingredients with approachable, lifestyle-focused messaging, Boujee Hippie positions itself at the intersection of modern wellness and metabolic support. With a strong direct-to-consumer presence and a rapidly growing community, the brand resonates with health-conscious consumers looking for natural tools to support long-term weight and metabolic health.
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62%
Lift in CVR
30%
Increase in New Customer Orders
20%
Increased blended ROAS
The Challenge
Remove attribution issue/double counting and increasing new customer share
What We DiD
When we took over Boujee Hippie’s paid media, we identified significant attribution issues where conversions were being double or triple counted across platforms, inflating reported performance. We restructured the account and tracking framework to eliminate these attribution discrepancies and ensure more accurate performance measurement. This included cleaning up conversion tracking, simplifying the campaign structure, and aligning optimization toward verified purchase events and new customer acquisition. By establishing a more reliable data foundation, we were able to optimize spend and creative strategy with greater confidence.
Platforms Managed
The Results
Following these changes, the business saw immediate performance improvements and clearer reporting. Blended ROAS increased 20% year-over-year, while new customer orders grew by 30%. In addition, website conversion rate improved by 62%, indicating stronger alignment between paid traffic and the on-site experience. Together, these improvements helped create a more efficient and scalable acquisition engine for Boujee Hippie.
62%
Lift in CVR
30%
Increase in New Customer Orders
20%
Increased blended ROAS
