BoldVoice
BoldVoice is a mobile application that helps non-native English speakers find their most confident and powerful voice. The app offers video lessons from Hollywood accent coaches, personalized practice materials, and immediate AI-powered feedback to improve pronunciation, intonation, and overall fluency in English.
35%
increase in trial users
44%
improvement in trial CVR
The Challenge
For the accent-coaching app BoldVoice, the key business objective was to increase the number of users who started a trial by adding their credit card details. The challenge was to drive this high-value conversion event while improving the overall conversion rate from install to trial.
What We DiD
Our strategy focused on Facebook App Install campaigns that utilized a rapid split-testing methodology. We tested a high volume of user-generated content (UGC) and storytelling creative to identify the messages that most effectively communicated the app's value and convinced users to commit to a trial.
Platforms Managed
The Results
The high-tempo testing approach successfully increased user commitment, driving a 35% increase in trial users. Crucially, this was achieved with greater efficiency throughout the funnel, resulting in a 44% improvement in the trial conversion rate.
35%
increase in trial users
44%
improvement in trial CVR
