BLOK Watches
BLOK represents sustainable authenticity, collectibility, and fun in an increasingly digital world where it remains proudly analogue. The brand champions the balance of metaverse fluency and real-world experiences, offering unique, collectible timepieces for a new generation of watch enthusiasts.
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132%
ROAS
-76%
improvement to CPA
The Challenge
For the analogue watch brand BLOK, the goal was to scale and grow their brand presence and conversion volume across Facebook and Google while maintaining strict efficiency. They needed to increase sales without letting their cost-per-acquisition (CPA) get out of control.
What We DiD
We executed a multi-platform launch across Facebook, Google, and Criteo to maximize their reach. This media buying strategy was supported by conversion rate optimization (CRO) improvements on their website to ensure the traffic we drove had the highest possible chance of converting.
Platforms Managed
The Results
Our integrated strategy delivered both scale and efficiency, achieving a 132% Return on Ad Spend (ROAS). The campaign was exceptionally efficient, resulting in a 76% improvement to their CPA, proving that growth and profitability can be achieved simultaneously.
132%
ROAS
-76%
improvement to CPA
