Birthright Israel Foundation
Birthright Israel Foundation raises funds in the United States to support Birthright Israel, a life-changing educational trip that ensures every eligible young Jewish adult is given the opportunity to visit Israel. The program aims to strengthen Jewish identity, build a lasting bond with the land and people of Israel, and reinforce the solidarity of Jewish communities worldwide.
70%
improvement in Google Ads revenue
The Challenge
The Birthright Israel Foundation needed to improve the revenue and user growth generated from its Google Search program. The challenge was to optimize their existing campaigns to drive more donations and site traffic without a corresponding increase in their ad spend.
What We DiD
We conducted a deep analysis and optimization of their Google Search account. The strategy focused on refining keyword targeting, improving ad copy, and optimizing bidding strategies to maximize the revenue generated from their existing budget while attracting more qualified users to the site.
Platforms Managed
The Results
Our optimization efforts led to a significant improvement in their fundraising efficiency, resulting in a 70% improvement in revenue from Google Ads. This was achieved while driving more users to the site at a similar spend rate, maximizing the impact of every dollar spent.
70%
improvement in Google Ads revenue
