Beauty Hereos
Beauty Heroes is a premium clean beauty retailer and discovery platform that curates high-performance skincare, makeup, and wellness products for a highly ingredient-conscious audience. Through its ecommerce shop and monthly subscription model, Beauty Heroes helps consumers discover luxury beauty brands rooted in transparency, sustainability, and efficacy.
17%
Improvement in TB ROAS
29%
Growth in last-touch paid revenue at 8% less spend
The Challenge
Beauty Heroes needed a partner that could bring both strategy and clarity. Coming out of a previous agency engagement, there was uncertainty around what was truly driving results and whether paid media investment was working as efficiently as it could. We set out to rebuild the foundation—creating a clearer measurement framework, establishing a dependable baseline, and proving out a smarter strategy. By focusing on disciplined optimization rather than scaling spend YoY, Beauty Heroes saw a 29% YoY gain in last-touch paid performance.
What We DiD
Platforms Managed
The Results
17%
Improvement in TB ROAS
29%
Growth in last-touch paid revenue at 8% less spend
