B.O.B - Bars Over Bottles
B.O.B (Bars Over Bottles) is a Brazilian waterless beauty brand whose mission is to create self-care products that help reduce our impact on the environment. Their solid shampoo and conditioner bars are vegan, plastic-free, and designed to be practical and easy to fit into our daily lives without compromise.
%20(1).avif)
43%
growth in new users
46%
increase in revenue
The Challenge
For the Brazilian waterless beauty brand B.O.B, the challenge was a major international expansion into the U.S. market. This required building a paid media program from scratch, focused on driving new user growth and revenue for their newly launched U.S. website.
What We DiD
We established their entire U.S. paid media presence, setting up new accounts and campaigns across multiple platforms. The launch strategy was built on a foundation of rapid creative and hook testing, allowing us to quickly identify the messaging that resonated most with an American audience.
Platforms Managed
The Results
Our foundational work successfully launched their U.S. business, driving 43% growth in new users and a 46% increase in revenue in the critical early stages. This provided the strong start they needed to build a foothold in a new international market.
43%
growth in new users
46%
increase in revenue
