BALLS.CO
BALLS is a men's grooming brand dedicated to providing high-quality, effective, and easy-to-use products for below-the-waist care. The brand was founded after several awkward conversations around the Ball dinner table about using kitchen scissors to groom your manhood, leading to the creation of the signature Balls™ Trimmer and a full line of lotions and washes.
40%
growth in conversion volume
-46%
drop in CPA
The Challenge
After launching in the US market, men's grooming brand BALLS.CO needed to scale its presence on Google and Facebook while driving more efficient performance. The challenge was to increase conversion volume significantly without sacrificing profitability, aiming for a major reduction in their cost-per-acquisition (CPA).
What We DiD
We launched a series of new, US-targeted campaigns, including a strategic expansion into YouTube to capture a wider audience. Our focus was on rigorous optimization and creative testing to identify the most efficient pathways to conversion, allowing us to scale spend confidently across all platforms.
Platforms Managed
The Results
Our growth-focused strategy successfully scaled the business, delivering a 40% growth in conversion volume. This increase in sales was achieved with a dramatic improvement in efficiency, evidenced by a 46% drop in the overall CPA.
40%
growth in conversion volume
-46%
drop in CPA
