Babbel is a subscription-based language learning app and e-learning platform. The fourteen languages are currently offered: Dutch, Danish, English, French, German, Indonesian, Italian, Norwegian, Polish, Brazilian Portuguese, Russian, Swedish, Spanish and Turkish.
increase in facebook purchases within 1 month
Generate Higher Facebook Brand Handle Sales & Drive Down CPA.
Babbel wanted to increase brand affinity among new customers and boost online sales from their own branded campaigns.
We leveraged a mix of sequential targeting strategies, wider audiences, text overlay creatives to achieve 42X more sales at a 68% lower CPA.
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