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Babbel

Babbel is a subscription-based language learning app and e-learning platform. The fourteen languages are currently offered: Dutch, Danish, English, French, German, Indonesian, Italian, Norwegian, Polish, Brazilian Portuguese, Russian, Swedish, Spanish and Turkish.

+4206%

increase in facebook purchases within 1 month

-68%

Drop in
Facebook CPA.

THEIR GOALS

Generate Higher Facebook Brand Handle Sales & Drive Down CPA.

Babbel wanted to increase brand affinity among new customers and boost online sales from their own branded campaigns.

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THEIR SUCCESS

We leveraged a mix of sequential targeting strategies, wider audiences, text overlay creatives to achieve 42X more sales at a 68% lower CPA.

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