"Zero-Click" SERP Driving Less Traffic To Your Website?
What Are Zero Click Searches?
Have you ever searched for information on Google only to find the answers right at the top of the page? Answers are available without even clicking on the website. This is referred to as a 'zero-click search.'
Example of zero-click search :
Although users may find this to be incredibly handy, marketers may face challenges as a result of the decreased website traffic. However, with proper implementation of SEO, this can actually be a good thing. By using the tips and tricks we’re including in this guide, there are higher chances of you ranking at the top of their search results.
Zero Click Indicates That Users Are Not Clicking On My Website. How Does Ranking At The Top Benefit Me?
Although being in zero-click results may not result in a click, it does have other advantages. Obtaining "Position Zero" at the top of the SERPs can increase the number of people who notice your brand and increase their likelihood of making a purchase. Having your brand prominently displayed at the top of the page might help you establish your reputation in the field.
A successful zero-click strategy also aids in your visibility in voice searches, which only display the top-ranking results (e.g., Siri, Alexa, Google Home). With 122.7 million Americans utilizing voice search this year, marketers cannot afford to overlook this growing trend in their SEO strategy.
Zero Click Statistic As Of 2023
Jumpshot estimates that in August 2019, 50.33 percent of all Google searches were completed without anyone clicking through to a website page amongst results.
The most recent SimilarWeb study shows that, from January to December 2020, 64.82% of Google searches (on desktop and mobile devices combined) ended there without clicking to visit any other websites.
In just one year, there has been a noticeable increase of 14.49% in zero-click search results.
How To Implement Zero Click Search Tactics In SEO?
To get your content to appear in zero-click search results, you must alter your SEO marketing plan. The main idea is straightforward: offer detailed information that is pertinent to users' search intentions.
Focus on featured snippets
Are you maximizing highlighted snippets? The advantage of acquiring these is that your website can outperform rivals that are monopolizing the top places. You have the chance to take over that position if your keywords appear anywhere on the first page of search results and the query itself displays a highlighted snippet at the top of the SERPs. Being at the top of the search results with a highlighted snippet allows consumers to navigate to your website for further information.
Ensure that your Google My Business listing is up to date
For local SEO, Google My Business is essential since it serves as your central hub for all local contact information, reviews, opening times, and locations. Additionally, it implies that your company is more likely to appear in the Knowledge Panel when someone searches for your company on Google. Without visiting your website, a potential customer may instantly check your Google My Business profile for information like your phone number or closing time.
Structure your website more effectively
Google can index the material more quickly on a website that is well-organized. A plug-in may create a site map for you automatically, which you can then submit to Google using the Google Search Console. To prevent being penalized for duplicate content, enable breadcrumbs to let users know where they are on the website and use canonical tags to say which specific URL represents the master copy of a page.
Use schema markup to make the content on your website machine-readable as well. It reveals to search engines which material on your website best responds to particular inquiries, such as which line on a page provides the most helpful information.
Utilize Schema for rich features
As a marketer, you want to provide more information to your search snippets for people who are actually looking for it, saving time and reducing the number of unnecessary visits to your website. For example, by using product schema, you may display price and availability in search results. If the user is satisfied with this information, they can visit the site. Otherwise, they can continue their search elsewhere.
SERPs can benefit from FAQ results since many highlighted snippets are responses to searches that were made in the form of inquiries. You should have a FAQ page on your website or FAQ sections on other websites if you want to get your material displayed on FAQ snippets and in front of the correct audience.
Make sure the FAQ responses are succinct and contain keyword-based questions. The query should be formatted as a subhead in the article, followed by a helpful one-paragraph response for the FAQ snippet. Searchers should be encouraged to visit your website after reading the response if they want further information.
Furthermore, you may aid consumers searching for fast answers to their queries or instruct them on how to carry out an activity directly in the SERPs using FAQ Page and How-To schema.
Create a strategic keyword plan
You want your target audience to visit your website. When analyzing and building your keyword strategy, consider a blend of action-led keywords and longer tail keywords that Google cannot simply respond to in the SERPs For example, a query that needs a lengthier explanation. A well-thought-out keyword approach that addresses purpose will guarantee that you're directing the proper people to your website while also accommodating those who want a quick answer.
In the end, Google favors websites that best serve the demands of its target audience. You must take into account your audience's search behavior at various points of the purchase cycle in order to make sure you're accomplishing this.
Yes, zero-click search will unquestionably change the search ecology and future customer behavior. However, invention and change are constant. Knowing about these developments, preparing for their effects, and keeping the client in mind remain fundamental.
You will always have a chance to offer the solution as long as people are actively searching.
SO, WHERE DO YOU FIND THIS PARTNER?
Well, aren’t we glad you asked! We at DigiCom are obsessive data-driven marketers pulling from multi-disciplinary strategies to unlock scale. We buy media across all platforms and placements and provide creative solutions alongside content creation, and conversion rate optimizations. We pride ourselves on your successes and will stop at nothing to help you grow.