Updated: Aug 8
On July 24th 2023, TikTok has once again revolutionized the creative landscape with its latest announcement: the expansion of text posts.
Recognized for its predominantly visual content featuring videos and photos, TikTok's recent expansion comes in the wake of Elon Musk's contentious rebranding of Twitter as "X" and Meta's introduction of the text-sharing app Threads.
With a commitment to empowering creators and fostering self-expression, TikTok's innovative addition of text-based content opens up exciting opportunities for digital marketers and content creators to engage their audiences in new and imaginative ways.
“Text is the latest addition to options for content creation, allowing creators to share their stories, poems, recipes, and other written content on TikTok — giving creators another way to express themselves and making it even easier to create,” TikTok announced in their blog post.
As a digital marketer, you are well aware of the importance of diversifying your content and appealing to various forms of creativity. The integration of text posts simplifies the content creation process, making it easier than ever for marketers to share compelling narratives, insightful thoughts, and informative pieces directly with their audiences.
How To Create Text Posts On Tik Tok?
Creating a text post on TikTok is a straightforward process that involves accessing the Camera page and choosing from three options: photo, video, or text. By selecting the "text" option, marketers are directed to the text creation page, where they can craft the content of their post using the platform's user-friendly text editor.
Upon reaching the Post page, familiar customization options are available to enhance text posts. These features include adding sound, tagging a location, enabling comments, and allowing Duets, among others. Such interactive features ensure that text posts on TikTok are just as dynamic and engaging as any video or photo post, captivating audiences and sparking conversations.
Recommended Features To Explore
You can harness the full potential of text posts by experimenting with various features that enrich the text-based content and set it apart from traditional written formats. Here are some highlights to consider:
Stickers: Select stickers that complement the content, adding flair and creativity to the text post.
Tags and Hashtags: Utilize tags and relevant hashtags to increase visibility and connect with a broader audience interested in your niche.
Background Colors: Choose from a variety of background colors to make your text visually striking and on-brand.
Adding Sound: Incorporate sounds that align with your content to enhance the reader's experience and evoke emotions.
Draft and Discard: Leverage the ability to save drafts for future editing, allowing for meticulous refinement of your text-based content.
Leveraging Text Posts For Your Marketing Strategy
Now that you understand the power of text posts, it's time to integrate them effectively into your marketing strategy. Here are some tips to optimize your use of text posts on TikTok:
Storytelling: Craft compelling narratives that resonate with your target audience, highlighting your brand's values, mission, and unique selling propositions.
Educational Content: Share valuable insights, industry knowledge, and educational material to position your brand as a thought leader in your field.
Interactive Challenges: Encourage user participation by creating interactive challenges or inviting followers to share their stories in the comments.
Calls-to-Action (CTAs): Drive engagement and conversion by including clear CTAs in your text posts, such as encouraging users to like, share, or follow your account.
ALSO READ: Is Tik Tok The Future Of Social Commerce?
With the expansion of text posts on TikTok, digital marketers have been granted a new canvas to showcase their creativity and connect with audiences on a deeper level. By embracing this innovative format and leveraging its features strategically, marketers can build stronger brand identities, foster meaningful engagement, and stand out in an ever-evolving digital landscape.
So, let your ideas flow, your stories unfold, and your creativity shine brightly as you embark on this exciting journey of text-based content creation on TikTok!
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