Boosting conversion rates is a universal goal. No matter how big or small your company, there is always room for improvement in this regard.
You want to get that customer to the finish line instead of seeing your product sitting in their cart. Statista reports that only one-third of shoppers will actually purchase that product if they leave it sitting, and nearly one-fourth will instead go to a competitor instead of finishing the sale.
These are obvious trends that you don’t want to happen with your brands, so let’s dive into some easy ways to help boost your conversion rates!
KNOW YOURSELF
Before you improve your conversion rates, you need to know your ecommerce conversion rate. Companies averaged 1.74% as of last September, according to IRP Commerce.
If you know your rate, then you can be more in tune with how it is fluctuating. The current economic situations can cause more fluctuation than you may have seen at this time last year.
Having this percentage also reveals how you are functioning and where you can potentially improve. You gain insight into whether your actions need to be drastic.
Here’s how to calculate your conversion rate.
Use a set time period and then calculate your total number of visitors and total number of sales. Take the sales and divide it by the visitors and times it by 100.
RETARGETING EFFORTS
If items are in a shopping cart, you have that consumer almost at the finish line. That’s what retargeting efforts come into play.
With the Baymard Institute reporting that roughly 70% of online shopping carts on desktops are abandoned, 86% on mobile and 81% on tablets, there’s lots of potential here.
You can send abandoned carts emails to those who have items still in their cart. It doesn’t hurt to provide a friendly nudge that they have something in there.
And there’s no harm in trying. Consider when you want to reach out again to those individuals since you don’t want to be too persistent and come across as nagging. It may be beneficial to give a little bit of a breather–but not too long–before you send that email.
VISUALLY APPEALING
Your page and product needs to be appealing to consumers and not a reason for them to flee to a more professional-looking site.
Shopify reports that 93% of consumers say that the visual appearance is the “key deciding factor” in a purchase. You read that right - 93%!
You need to have strong shots of the product you are solving, along with a website that is easy to navigate. You should anticipate where your consumers are going to be looking, and you need to make it as easy as possible for them to check out. If it becomes a hassle and it’s not simple for them to navigate to checkout, odds are they’ll be doing it with your competitors.
You can use different colors for different functions to help differentiate the functions and there are certain emotions that specific colors invoke.
Think of notable brands and the colors associated with them. Green can indicate wealth, while blue can be associated with calm.
You want to have a color scheme that stands out and is visually appealing. Take some time to research how you can use colors to make your website stand out.
TEST IT OUT
Data is always helpful and that’s why you should be using A/B tests.
Using A/B testing on your social posts and email campaigns can help you narrow down the tactics that are driving the most traffic to your page, which can help with conversion rates.
You will learn data about engagement rate and your content, which can help provide a better site and provide easy data to interpret. When you have that knowledge, you know what is working best and you can optimize your site and strategies to boost conversion.
MAKE IT SIMPLE
One simple tactic to help conversion rate is to allow autofill. Consumers want the checking out process to be easy and autofill helps in that regard.
Google reports that companies using autofill have 30% higher conversions. Getting three out of every 10 customers to finish their purchase thanks to autofill is quite appealing.
Make it easier for the customers and those conversion rates can balloon.
EVERYONE LOVES DISCOUNTS
Another easy tactic to use at the end of the process is to offer promotions or discounts that will entice them to complete the order.
Perhaps that’s free shipping or free shipping if customers spend a certain amount. Maybe it’s buy-one, get-one specials. You could try credit toward future purchases, which will entice those consumers to want to return since they have some credit for a future transaction.
Referral programs can also work well. Spend time thinking of creative ways to urge those customers and make them want to come back for more.
We hope these tips have helped provide a strong foundation for how to increase conversion rates. There is always room for improvement! Be sure to keep checking Digicom for the latest articles, strategies and tips to help your company with all your marketing efforts!
SO, WHERE DO YOU FIND THIS PARTNER?
Well, aren’t we glad you asked! We at DigiCom are obsessive data-driven marketers pulling from multi-disciplinary strategies to unlock scale. We buy media across all platforms and placements and provide creative solutions alongside content creation, and conversion rate optimizations. We pride ourselves on your successes and will stop at nothing to help you grow.
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