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Why Buying Likes Can Hurt Your Social Media Strategy

Updated: Mar 14

Like symbol in neon light and the number zero next to it

Social media is all about numbers, isn't it? We often get caught up in the race for more followers, more likes, and more engagement, thinking that bigger numbers mean better success. 

But what if those numbers aren't real? What if they're just smoke and mirrors, hiding the fact that no one's really paying attention?

In this article, we're going to talk about the dark side of faking it on social media. From buying fake followers to risking getting kicked off platforms, we'll dive into why it's a bad idea to prioritize quantity over quality. 

Faking Engagement

A woman going to click on the Instagra icon on her phone with a cup of coffee next to her

When people fake being interested on social media, it messes up how we see who's really engaging with us. To me, it's like having a bunch of fake friends who don't really listen to what you're saying. 

And if there's zero real engagement, it can make it harder for others to find your account because those fake followers aren't interacting with it. So, instead of trying to fake it with bots to look popular, businesses should focus on making real connections. 

That means building relationships, talking to your audience like real people, and creating a community vibe. It's better to have 100 people who actually care about what you're sharing than a big group of bots just boosting your numbers.

Hurt Your Trustworthiness

The word LIKE spelled on Scramble blocks

Having fake followers and likes on social media can seriously mess up how people see your business. These fake accounts usually look pretty strange, with weird posts or no pictures at all. 

It makes you seem like you're just trying too hard and not being genuine. And when real users figure out you're faking it, they might start wondering if there's other shady stuff going on with your business. 

There are apps out there that can help spot these fake followers. Plus, if the platform catches on, they might just shut down your account, putting a stop to all your social media marketing efforts.

Risk Getting Banned

If you break the rules on social media platforms, like buying fake followers or likes, you could end up getting banned or suspended. 

For example, on X (formerly Twitter), if you're caught selling or buying likes or engagements for accounts, or using shady services to boost your followers, you could get kicked off for good. 

Plus, Instagram is cracking down too. If they catch you with fake followers or views, they might shadow-ban you or suspend your account altogether. You’d basically get grounded from these platforms.

Waste Of Money

A person counting money with a phone beside that sayd 8334 on the calculator app

You don’t want to spend money on junk food when you could be investing in a healthy meal that keeps you going strong, right?

Similarly, paying for social media followers or likes might seem like a quick fix, but it's actually a waste of your resources. 

Instead of spending your revenue on fake numbers, you could be using it for things that actually make a difference, like creating engaging content that people want to see, running ads that reach the right audience, or having real conversations with your followers. 

No Real Benefits

On social media, what really counts are the genuine connections you create and the conversations you have—not the number of followers or likes. 

Buying those fake engagements might give you a quick ego boost, but they don't actually get you anywhere in the long run. You won't see more sales, build a loyal following, or have any real engagements that matter. 

The best way I can put it is that it's like trying to fill up a leaky bucket—it might look full for a moment, but it's not doing the job it's supposed to do.

Building genuine engagement takes time and effort, but it's worth it in the long run.

Getting Buried by Algorithms

A woman scrolling Instagram while having a cup of coffee

When you've got a bunch of fake accounts following you, it messes with how social media platforms decide who sees your content. They might end up displaying your posts to fewer real people because they think it's not getting much genuine attention. 

So, instead of reaching those who actually care about what you're sharing, your content might get buried. All the hard work and effort you put into creating your content will eventually go to waste.

Final Words

In conclusion, taking shortcuts like buying fake likes or followers might seem tempting, but it's a risky move for your social media strategy. It's like trying to cheat your way to the top, but in the end, you're only fooling yourself.

So, rather than chasing after vanity metrics or trying to game the system, invest your resources wisely in creating quality content and nurturing authentic engagement. That way, you'll build a stronger, more sustainable presence on social media that truly reflects the value of your brand.


Well, aren’t we glad you asked! We at DigiCom are obsessive data-driven marketers pulling from multi-disciplinary strategies to unlock scale. We buy media across all platforms and placements and provide creative solutions alongside content creation, and conversion rate optimizations. We pride ourselves on your successes and will stop at nothing to help you grow.


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