Running a Shopify store is like juggling a dozen tasks at once – from managing inventory to engaging customers and handling orders. That's a lot of work!
But what if we told you, that you can streamline your workload and boost efficiency without breaking a sweat?
Yep, you guessed it, we’re talking about automation tools!
For those of you who are not familiar with automation tools, it's kind of like having a virtual assistant to take care of repetitive tasks while you focus on growing your business.
This means you can set automation tools to send out cart abandonment emails, field customer queries with chatbots, and even personalize the shopping experience—all without you lifting a finger! (unless it's to set it up, of course)
In this article, we're revealing our top 5 automation tools that will significantly boost your Shopify store, saving you time, effort, and headaches along the way.
Say hello to smoother operations and happier customers!
Kommunicate
Adding a chatbot to your website can improve how you engage with customers. You'd be having a virtual assistant available around the clock. It's also an effective way to gather important information from potential customers interested in your products or services.
Kommunicate is a tool that helps you automate customer service for your online store, whether it's on Shopify or another platform. You can use it to add a chat feature to your site, talk to customers on WhatsApp or social media, or set up a chatbot to answer common questions automatically.
The goal here is to optimize customer support and make it easier for both you and your customers to 'kommunicate' effectively.
For example, let's say you run an online clothing store called "Fashion Haven." You've recently launched a new line of eco-friendly clothing.
A customer visits your site and is interested in purchasing a new dress from your eco-friendly collection. She has some questions about the fabric and wants to know if the dress will be shipped in recyclable packaging.
The customer sees the chat option on your website and sends a message asking her questions. Since you've set up Kommunicate, a chatbot instantly responds to her inquiry, providing detailed information about the sustainable materials used in the dress and assuring her that your company prioritizes eco-friendly packaging.
In this scenario, Kommunicate effectively facilitated communication between you and the customer helping to address her concerns which is exactly what we're looking for.
Klaviyo
Every e-commerce business deals with abandoned shopping carts, where customers leave without completing their purchases. On average, about 68 out of 100 customers do this. It's frustrating because you've already spent time and money getting them to your site.
But there's hope! Tools like Klaviyo can help. They automate tasks like following up with customers who abandoned their carts and reminding them to complete their purchases. Plus, Klaviyo can handle other e-commerce tasks too, making your life somewhat easier.
For example: You run an online store selling gadgets. A customer adds a smartphone to their cart but leaves the site without buying it. With Klaviyo, you can set up an automated email to remind them about the smartphone they left behind.
The email can offer a discount or provide more information to encourage Alex to complete the purchase. This way, Klaviyo helps you recover potentially lost sales and turn abandoned carts into successful transactions.
Shopify Flow
If you're using Shopify for your online store, Shopify Flow helps you automate tasks. It works kind of like those 'if this, then that' apps you might use in everyday life. With Shopify Flow, you can set it up to do things automatically when certain conditions are met.
It's really useful because it lets you automate basic tasks as your store grows, so you don't have to do everything manually. Even if you're getting lots of orders, Shopify Flow can keep things running smoothly without any hassle.
For example: If you run an online store selling handmade jewelry on Shopify. With Shopify Flow, you can set up automation to help manage your inventory more efficiently.
Scenario: Inventory Management
Trigger: When the quantity of a particular jewelry item drops below 10 units.
Condition: Check if the item is popular based on recent sales.
Action: Automatically reorder more units of the popular item from your supplier.
Explanation:
Trigger: Shopify Flow monitors your inventory levels. When the quantity of a specific jewelry item falls below 10 units, it activates the automation.
Condition: Before placing a reorder, Shopify Flow checks if the item is popular among customers by analyzing recent sales data.
Action: If the item is indeed popular, Shopify Flow automatically creates a purchase order with your supplier to restock the inventory.
Result:
Using Shopify Flow in this scenario ensures that popular items are restocked automatically when they're running low. This means you don't have to worry about manually ordering more stock.
It keeps your store from running out of popular items, making sure you always have enough for your customers. This makes shopping at your store convenient and reliable.
HubSpot
HubSpot is a popular choice for businesses looking to streamline their customer relationships and marketing efforts. It's like your one-stop shop for managing sales and marketing tasks.
Whether you're a small startup or a mid-sized company, many people use HubSpot because it helps keep everything organized in one spot. Plus, it comes with ready-made templates, easy-to-read reports, and lots of useful advice to help you automate tasks in your online store.
With HubSpot, you can automate things like finding new customers and sending out marketing emails, making your life a whole lot easier.
For example: Imagine you're running an online shop selling camping gear. You use HubSpot to help keep things organized. When someone signs up for your newsletter or grabs a camping checklist from your site, HubSpot takes note of this.
If they don't buy anything within a week, HubSpot automatically sends them emails with helpful camping tips, product suggestions, and special discounts. Basically like giving them a friendly nudge to come back and shop.
Stock
As online sales ramp up and orders start rolling in, managing inventory becomes a real challenge for e-commerce store owners. Keeping track of what's coming in and going out can quickly become overwhelming without the right tools.
That's where Stocky comes in handy. It's an inventory management tool designed to automate the whole process for you. With Stocky, you can easily see what inventory is coming into your business and what's going out. Its automation features help prevent mistakes in tracking and ensure you always have the right stock levels.
For example: Running an online store that sells handmade pottery, you find managing inventory increasingly challenging as orders surge. With Stocky, however, you can keep track of your pottery stock effortlessly.
When popular pottery items start running low, Stocky automatically generates purchase orders to restock from your supplier, ensuring you never run out of inventory. This approach helps prevent delays in fulfilling customer orders and maintains high levels of customer satisfaction.
Final Words
To conclude, as mentioned earlier, running an online store can be a handful, with so many tasks to handle. But with the tools outlined in this article, you can make your life a whole lot easier.
Basically, they take care of the repetitive tasks so you can focus on growing your business and keeping your customers happy.
So, if you're running a Shopify store, why not give these tools a try and see how they can upgrade your shop? Trust me, you won't regret it!
SO, WHERE DO YOU FIND THIS PARTNER?
Well, aren’t we glad you asked! We at DigiCom are obsessive data-driven marketers pulling from multi-disciplinary strategies to unlock scale. We buy media across all platforms and placements and provide creative solutions alongside content creation, and conversion rate optimizations. We pride ourselves on your successes and will stop at nothing to help you grow.
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