If you’re active on social media, you most likely know about TikTok. TikTok is an app where users upload short engaging videos. Although more popular among younger generations, TikTok can be very useful for marketing when used correctly, and we’re here to show you how.
Do Views Matter?
TikTok gave people a new outlet for entertainment and stress relief throughout the pandemic. Today, TikTok has more than a billion active users per month. Businesses are passing up significant potential if they neglect to utilize TikTok to raise brand recognition.
How To Gain More Views On TikTok?
Here are some strategies a brand might use to maximize the platform to broaden its reach:
Respect the guidelines
Making sure you adhere to TikTok's community rules is always recommended if you want to win over the algorithm. Read the page carefully to ensure that you are aware of what is and is not permitted.
Start using hashtags
Use hashtags to increase the visibility of your videos. Employ popular hashtags, #FYP, and #ForYouPage to assist direct viewers to your video on their For You feeds. Include hashtags that are relevant to your videos as well. For example:
If you’re a makeup influencer, consider using hashtags like #makeup#sephora#makeupinfluencer#beauty#glam#makeuptutorial
The right-length videos
Videos on TikTok are shorter than those on other platforms, but they shouldn't be too brief. The algorithm may degrade or block videos that are too short since they often lack meaningful material. Your videos should, as a general rule, last at least 15 to 30 seconds.
Interact with others
The key to your success on TikTok or any other online network is engagement. In order to indirectly increase your engagement, you need not only actively communicate with your audience but also with other influencers.
Concentrate on a single niche
If you write a piece on amusement today, football the following day, and movies the following week, you will simply further obscure the algorithm's understanding of the content that your TikTok account is centered upon.
Know when to post
Stay consistent
You must consistently post on TikTok if you want to increase your viewership. Choose a plan that works for you; don't post today and wait until next month for your next content.
Choose the publishing schedule that seems the most natural to you and stick with it, whether it's three days a week or every day at a specific hour.
Keep up with trends
I’m posting content but I’m still not getting any views. What am I doing wrong?
We’ve all been there. You’re consistently posting but you’re not gaining any traction. Here are some key points to take note of:
Be interesting
Be consistent, not overwhelming
Uploading videos too regularly might lead to suspicions that your account is a bot, especially if it is a new one. TikTok may get suspicious if a fresh account posts too many videos too frequently.
We recommend posting one to two pieces of content daily at a set amount of time so TikTok can pick up on the algorithm.
Your initial five videos did not make an impression
The performance of your account as a new user depends heavily on the first five videos you choose to post. If your first five postings don't perform well, TikTok will restrict your visibility. So, think big!
Copied content
Being creative is the key to success on TikTok. Copying is a horrible practice that should be avoided everywhere, not just on TikTok. If TikTok discovers that you have plagiarized in one of your videos, you risk having your account shadow-banned.
Hateful content
Inappropriate content
Along the same lines as ‘hateful content’, this phrase, however, describes any content that might not be appropriate or acceptable for all viewers. This includes anything that some users may find objectionable, such as material that shows nudity, adult content, physical or verbal abuse, controversial political subjects, or other such material.
Your account may be shadow-banned if you submit such stuff or if you have already done so.
Basically, what we’re trying to say is to post content without offending anyone and you should be good to go!
TikTok is down
Sometimes, it’s not you. Even TikTok can have server problems, glitches, and outages. The view counter and even your postings may be impacted by these technological issues. It could be a good idea to look for notifications or server status updates before you upload your videos.
Final Words
Knowing the issue better enables you to come up with the ideal fix. Find out why the videos you've worked so hard to produce aren't receiving the attention they merit. Discover the potential issue and devise the best plan of action to transform that zero into a hero.
SO, WHERE DO YOU FIND THIS PARTNER?
Well, aren’t we glad you asked! We at DigiCom are obsessive data-driven marketers pulling from multi-disciplinary strategies to unlock scale. We buy media across all platforms and placements and provide creative solutions alongside content creation, and conversion rate optimizations. We pride ourselves on your successes and will stop at nothing to help you grow.
