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TikTok Views Decreasing? Here's How To Fix It

A person tapping the tiktok app on their iphone screen

If you’re active on social media, you most likely know about TikTok. TikTok is an app where users upload short engaging videos. Although more popular among younger generations, TikTok can be very useful for marketing when used correctly, and we’re here to show you how.

Do Views Matter?

A young woman making a heart shape with her arms to her phone camera

Consider TikTok views as your ladder to success if you're a business looking to increase brand recognition or an influencer looking to further your career. Views not only enhance your TikTok profile but also aid in bringing in additional engagement and new fans.

If you are familiar with the TikTok algorithm, you are aware that your post will be promoted to more viewers the more engagement it receives. Yet as other social media stars have shown, all it takes for you to launch a successful career or marketing campaign is for one of your videos to go viral. This is where TikTok views come in.

TikTok gave people a new outlet for entertainment and stress relief throughout the pandemic. Today, TikTok has more than a billion active users per month. Businesses are passing up significant potential if they neglect to utilize TikTok to raise brand recognition.

How To Gain More Views On TikTok?

A phone  on its tiktok app capturing a woman sitting on a chair

Here are some strategies a brand might use to maximize the platform to broaden its reach:

Respect the guidelines

Making sure you adhere to TikTok's community rules is always recommended if you want to win over the algorithm. Read the page carefully to ensure that you are aware of what is and is not permitted.

Start using hashtags

Use hashtags to increase the visibility of your videos. Employ popular hashtags, #FYP, and #ForYouPage to assist direct viewers to your video on their For You feeds. Include hashtags that are relevant to your videos as well. For example:

If you’re a makeup influencer, consider using hashtags like #makeup#sephora#makeupinfluencer#beauty#glam#makeuptutorial

Using specific and relevant hashtags will boost your views.

The right-length videos

Videos on TikTok are shorter than those on other platforms, but they shouldn't be too brief. The algorithm may degrade or block videos that are too short since they often lack meaningful material. Your videos should, as a general rule, last at least 15 to 30 seconds.

Interact with others

The key to your success on TikTok or any other online network is engagement. In order to indirectly increase your engagement, you need not only actively communicate with your audience but also with other influencers.

Concentrate on a single niche

While producing content for TikTok, you should focus on a single niche rather than using a variety of genres. You won't be able to raise views if you are not committed to one thing.

If you write a piece on amusement today, football the following day, and movies the following week, you will simply further obscure the algorithm's understanding of the content that your TikTok account is centered upon.

The number of views on your video will decrease, and it won't appear on the For You Page. So, you must choose a niche.

Know when to post

The number of views you get on the TikTok app largely depends on you posting your content at the right time. You might not receive any views if you publish a video at 2 AM when everyone’s asleep. Daytime is the optimum time to upload your TikTok video.

Stay consistent

You must consistently post on TikTok if you want to increase your viewership. Choose a plan that works for you; don't post today and wait until next month for your next content.

Choose the publishing schedule that seems the most natural to you and stick with it, whether it's three days a week or every day at a specific hour.

Keep up with trends

Maybe you just aren't following the trend in your niche if you aren't receiving any views on TikTok. Also, TikTok will not promote your videos since they know it does not include any useful information.

You're more likely to earn more views if you develop content and follow trends than if you don't. We're not suggesting that you leave your area of expertise; rather, identify the popular trend inside it and apply it to your own area of expertise.

Your views on the app start increasing as soon as you start producing videos based on these patterns.

I’m posting content but I’m still not getting any views. What am I doing wrong?

A young woman promoting a can drink on her tiktok app

We’ve all been there. You’re consistently posting but you’re not gaining any traction. Here are some key points to take note of:

Be interesting

Uninteresting content might also be a key factor in a rapid decline in views. TikTok will start taking down your video if you start producing material that fails to engage and capture the interest of viewers.

The TikTok algorithm keeps a careful eye on how various TikToks that appear on the For You Page perform. Checking the comments is an easy way to determine if your TikToks lack engagement.

These videos typically receive fewer comments, fewer mentions of friends, and fewer discussions on the subject.

Be consistent, not overwhelming

Uploading videos too regularly might lead to suspicions that your account is a bot, especially if it is a new one. TikTok may get suspicious if a fresh account posts too many videos too frequently.

We recommend posting one to two pieces of content daily at a set amount of time so TikTok can pick up on the algorithm.

Your initial five videos did not make an impression

The performance of your account as a new user depends heavily on the first five videos you choose to post. If your first five postings don't perform well, TikTok will restrict your visibility. So, think big!

Copied content

Being creative is the key to success on TikTok. Copying is a horrible practice that should be avoided everywhere, not just on TikTok. If TikTok discovers that you have plagiarized in one of your videos, you risk having your account shadow-banned.

Hateful content

Like any other social media site, TikTok anticipates its users to be cordial and kind to one another and to everyone else in general. You should be aware of why your views have abruptly decreased if you recently used harsh language in your videos or comments.

Inappropriate content

Along the same lines as ‘hateful content’, this phrase, however, describes any content that might not be appropriate or acceptable for all viewers. This includes anything that some users may find objectionable, such as material that shows nudity, adult content, physical or verbal abuse, controversial political subjects, or other such material.

Your account may be shadow-banned if you submit such stuff or if you have already done so.

Basically, what we’re trying to say is to post content without offending anyone and you should be good to go!

TikTok is down

Sometimes, it’s not you. Even TikTok can have server problems, glitches, and outages. The view counter and even your postings may be impacted by these technological issues. It could be a good idea to look for notifications or server status updates before you upload your videos.

Final Words

Knowing the issue better enables you to come up with the ideal fix. Find out why the videos you've worked so hard to produce aren't receiving the attention they merit. Discover the potential issue and devise the best plan of action to transform that zero into a hero.


Well, aren’t we glad you asked! We at DigiCom are obsessive data-driven marketers pulling from multi-disciplinary strategies to unlock scale. We buy media across all platforms and placements and provide creative solutions alongside content creation, and conversion rate optimizations. We pride ourselves on your successes and will stop at nothing to help you grow.


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