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Build Your Ecommerce Website With WordPress

Updated: Jun 14, 2023

A typewriter typing the word 'Wordpress'

Are you thinking about starting an ecommerce business? If so, you're in the right place! Building an ecommerce website with WordPress can be a great way to create a professional online store without breaking the bank, especially for startups.

However, it can be overwhelming to know where to start. Hence why we've created this ultimate guide to help you navigate the process of building an ecommerce website with WordPress. From choosing the right theme and plugins to setting up payment gateways and shipping options, we've got you covered.

Bonus points, we'll even provide tips on how to optimize your website for search engines and increase your chances of making sales. So, whether you're an experienced entrepreneur or just starting out, this guide will give you the tools you need to build a successful ecommerce website.

Let's dive right in!

Why Use WordPress For Ecommerce?

WordPress is an incredibly versatile platform, making it perfect for ecommerce websites. It's easy to use, customizable, and offers a wide range of themes and plugins to help you create the perfect online store. Here are a few reasons why WordPress is an excellent choice for ecommerce:

Easy to Use

WordPress is a user-friendly platform, making it easy for anyone to create a website. It requires no coding knowledge, and you can customize your site using drag-and-drop builders or pre-built templates. Plus, since WordPress is a popular platform, there are plenty of resources available online to help you learn the ropes.


One of the best things about WordPress is how customizable it is. With thousands of themes and plugins available, you can create a unique website that stands out from the competition. You can even hire a developer to create a custom theme or plugin for your ecommerce site.


Starting an ecommerce business can be expensive, but using WordPress can help keep costs down. There are many free themes and plugins available, and even premium options are often more affordable than hiring a designer to create a custom website from scratch.

WordPress Statistics 2023

Choosing The Right Ecommerce Plugin

Wordpress website on a laptop with a cup of coffee and a phone beside it

Once you've decided to use WordPress for your ecommerce website, the next step is choosing the right ecommerce plugin. There are several options available, each with its own features and benefits. Here are a few of the most popular ecommerce plugins for WordPress:


WooCommerce is the most popular ecommerce plugin for WordPress, and for good reason. It's user-friendly, customizable, and offers a wide range of features, including payment gateways, shipping options, and more. Plus, there are many extensions available to help you add even more functionality to your online store.

Easy Digital Downloads

If you're selling digital products, Easy Digital Downloads is an excellent choice. It's a lightweight plugin that's easy to use and offers a range of features specifically designed for selling digital products, such as software, music, and ebooks.

WP eCommerce

WP eCommerce is a powerful plugin that offers a range of features, including inventory management, payment gateways, and shipping options. It's also highly customizable, making it an excellent option for those who want to create a unique online store.

Setting Up Your Ecommerce Website With WordPress

A woman scrolling through images to include into her Wordpress article uploads

Now that you've chosen your ecommerce plugin, it's time to set up your website. Here's how:

Choose a Hosting Provider

The first step in setting up your ecommerce website is choosing a hosting provider. Your hosting provider will be responsible for storing your website files and making them available online. There are many hosting providers available, each with its own features and pricing. Some popular options include Bluehost, SiteGround, and WP Engine.

Install WordPress

Once you've chosen your hosting provider, the next step is installing WordPress. Most hosting providers offer a one-click install option, making it easy to set up your website in just a few minutes.

Install Your Ecommerce Plugin

After you've installed WordPress, the next step is installing your ecommerce plugin. This will allow you to add products, manage inventory, and process payments on your website. To install your ecommerce plugin, go to the Plugins section of your WordPress dashboard and click "Add New." From there, search for your ecommerce plugin and click "Install Now."

Set Up Your Store Settings

Once your ecommerce plugin is installed, it's time to set up your store settings. This will include adding your business information, setting up payment gateways and shipping options, and configuring tax settings. Most ecommerce plugins will walk you through this process step-by-step, making it easy to get started.

Designing Your Ecommerce Website

Now that your ecommerce website is set up, it's time to design it. Your website's design is essential, as it will impact how users interact with your site and how likely they are to make a purchase. Here are a few tips for designing a successful ecommerce website:

Choose the Right Theme

Choosing the right theme is critical for creating a professional-looking ecommerce website. Look for a theme that's optimized for ecommerce, with features like a shopping cart, product pages, and checkout pages. You may also want to consider a responsive theme, which will ensure your website looks great on all devices.

Simplify Navigation

Make it easy for users to find what they're looking for by simplifying your website's navigation. Include a clear menu with categories for your products, and consider adding a search bar to help users find specific items.

Use High-Quality Images

High-quality images are essential for showcasing your products and encouraging users to make a purchase. Use professional product photography, and make sure your images are clear and high-resolution.

Adding Products To Your Ecommerce Website

A mini trolley and money inside it beside a silver laptop

Then, it's time to start adding products. Here's a step-by-step guide to help you get started:

Create Product Categories

Start by creating product categories that make sense for your business. This will make it easier for users to find what they're looking for and help you organize your products.

Add Products

Next, add your products to your ecommerce website. Be sure to include detailed product descriptions, high-quality images, and pricing information. You may also want to include product reviews or ratings to help users make a purchase decision.

Set Up Inventory Management

If you're selling physical products, it's essential to set up inventory management to ensure you don't oversell items. Most ecommerce plugins offer inventory management features, making it easy to track your stock levels.

Optimizing Your Ecommerce Website For Search Engines

Once your website is up and running, it's time to optimize it for search engines. This will help your website rank higher in search engine results pages, making it easier for potential customers to find you. Here are a few tips for optimizing your ecommerce website for search engines:

Use Keyword-Rich Product Descriptions

Include keyword-rich product descriptions that describe your products in detail. This will help search engines understand what your products are and make them more likely to show up in relevant search results.

Optimize Your Images

Optimize your images by using descriptive file names and alt tags. This will help search engines understand what your images are and make them more likely to show up in image search results.

Build High-Quality Backlinks

Building high-quality backlinks to your ecommerce website can help improve your search engine rankings. Reach out to other websites in your industry and ask them to link back to your site.

Integrating Payment And Shipping Options

Now that your ecommerce website is optimized for search engines, it's time to integrate payment and shipping options. Here's a step-by-step guide to help you get started:

Choose Payment Gateways

Choose payment gateways that make sense for your business. Some popular options include PayPal, Stripe, and Most ecommerce plugins will integrate with multiple payment gateways, making it easy to accept payments on your website.

Set Up Shipping Options

Set up shipping options that make sense for your business. This may include flat-rate shipping, free shipping, or calculated shipping based on weight and distance. Most ecommerce plugins include shipping options, making it easy to get started.

Managing Your Ecommerce Website

Once your ecommerce website is up and running, it's essential to manage it effectively. Here are a few tips for managing your ecommerce website:

Keep Your Inventory Up-to-Date

Make sure to keep your inventory up-to-date to ensure you don't oversell items. Set up notifications to alert you when stock levels are low, so you can reorder products before they run out.

Respond to Customer Inquiries Promptly

Respond to customer inquiries promptly to ensure a positive customer experience. This will help build customer loyalty and encourage repeat purchases.

Monitor Your Analytics

Monitor your website's analytics to track your sales, traffic, and other key metrics. This will help you identify areas for improvement and make data-driven decisions for your ecommerce business.

Ecommerce Website Maintenance And Security

Coding for Wordpress

Keep Your Website Up-to-Date

Keep your website up-to-date by installing updates for WordPress, your ecommerce plugin, and any other plugins you're using. This will help protect your website from security vulnerabilities.

Secure Your Website

Secure your website by using a secure socket layer (SSL) certificate, which encrypts data between your website and your customers' browsers. You may also want to consider using a security plugin to help protect your website from hackers and malware.

Backup Your Website

Back up your website regularly to ensure you don't lose any data in the event of a security breach or other issue. Most hosting providers offer backup services, or you can use a plugin to back up your website manually.

Final Words

Building an ecommerce website with WordPress can be a great way to start a business online. By following the steps outlined in this guide, you'll have all the tools you need to create a successful online store.

Remember to choose the right ecommerce plugin, design your website with your customers in mind, optimize your site for search engines, and manage your website effectively. With a little hard work and dedication, you too can build a thriving ecommerce business with WordPress!


Well, aren’t we glad you asked! We at DigiCom are obsessive data-driven marketers pulling from multi-disciplinary strategies to unlock scale. We buy media across all platforms and placements and provide creative solutions alongside content creation, and conversion rate optimizations. We pride ourselves on your successes and will stop at nothing to help you grow.


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