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Struggling with Google Ad Headlines? Try These Tips!

A smartphone displaying Google homepage in dark mode

Okay, so you've put together the perfect Google campaign, covering everything from the ad image to the copy, and you've got your budgets all set. 

Launch day arrives, and... nothing.

No conversions, minimal traffic, and you didn’t hit your target.

Now, what could have caused this? I mean you had the perfect strategy. 

When faced with this, many people tend to tweak the ad image or the copy, but what about the headline?

Your headlines are the first thing customers see. In just a few words (only 30 characters!), they need to catch attention and make people want to click your ad. 

It's a big task, but this article is here to help turn your headlines from okay to amazing. Ready? Let’s jump right in!

Match Your Ad Text with Your Landing Page Content

First things first, make sure your Google Ad headlines match the webpage you're sending people to. Imagine seeing an ad promising one thing, but when you click, the webpage is totally different. That's a quick way to lose trust and credibility.

Ever clicked on an ad that said "80% off everything," only to find just a couple of items on sale? It's frustrating and can make you leave the site right away. Plus, this can even lead to bad reviews and lower rankings on Google. Yikes!

To avoid this, make sure your ad and webpage match up. If your ad talks about a deal, make sure the web page also has that deal. This way, people won't be confused or disappointed when they click on your ad. Keep it clear and straightforward! And keep your promise!

Add a Strong Call to Action

An individual conducting a Google search on his PC

Boost your ad's success by adding a clear and exciting call to action (CTA). The CTA is like the final nudge that gets people to act after being interested in your ad.

A good call to action is both helpful and catchy. It can guide users with phrases like 'Explore Now,' 'Claim Your Spot,' or 'Grab Yours Now,' while also creating urgency and exclusivity with words like 'Limited Time' or 'Don't Miss Out!' 

As you can see, the trick here is to create CTAs that really grab attention and convince users to do what you want them to do.

Show Off What Makes You Special!

A woman using Google in a cafe while holding a cup of coffee

When you're advertising, let people know what makes your product or service stand out - its Unique Selling Points (USPs). Don't just list features; tell them what's at the heart of what you offer.

Talk about what makes you different, whether it's the latest technology, amazing customer service, or prices that can't be beaten. Make these standout features the heroes of your headlines.

For instance, let's say you're in the online fashion business. Instead of a basic "Shop for Clothes Online," consider spicing it up with something like "Trendsetting Styles Delivered to Your Closet."

Show your customers that It's not just about buying clothes; it's about showcasing the latest trends and ensuring their wardrobe stands out.

Your ad should reflect the fashion-forward, curated experience you provide, making it more than just a transaction but a style upgrade delivered right to your doorstep.

Talk to Both Hearts and Minds

A man thinking of what to incorporate into his Google headlines ads

When you're crafting your headline, make sure it speaks to both the heart and the head of your audience. Some people like facts and figures, while others are more into feelings like excitement, fear, or joy. Throw in a bit of both in your headlines to connect with a broader group of potential customers or hit the same person from different angles.

Crafting effective headlines involves a smart mix of emotional and rational appeal. Consider this - a headline that tugs at heartstrings, like "Create Unforgettable Memories in Your Dream Vacation Destination," offers an uplifting and emotional pitch. 

On the flip side, a more straightforward approach, such as "Invest Wisely: Learn the Secrets of Building a Strong Financial Future," caters to the logical side, providing a practical benefit that's easy to grasp. You can also blend both approaches for a versatile impact. 

For instance, "Transform Your Home into a Cozy Oasis: Energy-Efficient Solutions Inside!" combines the emotional desire for comfort with the rational promise of energy efficiency. 

Whatever route you choose, take the time to understand your audience's needs, motivations, and preferences to create headlines that truly resonate.

Test Different Headlines for More Clicks

Getting the best Google Ad headlines is an ongoing thing – you gotta keep experimenting and tweaking to get the most clicks possible. One key to this is A/B testing. That's where you make a bunch of different headlines and see which one gets the most clicks.

Now, when you do this testing, change just one thing in the headline at a time. It could be the words you use, the keywords, how you say things, or what you're asking people to do. This way, you can really figure out what your audience likes. 

For example, you could test headlines like "Get Fit Fast with our High-Energy Workouts" against "Transform Your Body with Quick and Effective Exercises" to see which one works better.

Remember, different groups of people might like different things. Keep an eye on how your ads are doing and tweak your headlines to match what your audience likes. 

Tools like Google Ads Performance Planner can help you see how your changes might impact your ad performance, making it easier to make smart decisions.

Final Words

In summary, creating effective Google Ad headlines is an ongoing process requiring adaptability. Your headlines are the key to making a strong initial impact and driving clicks.

From aligning ad text with landing pages to incorporating a compelling call to action and showcasing unique selling points, every element matters. A/B testing is crucial for understanding what resonates with your audience, ensuring continuous improvement.

When it comes to Google Ads, your headlines are the secret to standing out. Keep refining and testing to transform your headlines from good to exceptional and boost the success of your advertising campaigns. Happy advertising!


Well, aren’t we glad you asked! We at DigiCom are obsessive data-driven marketers pulling from multi-disciplinary strategies to unlock scale. We buy media across all platforms and placements and provide creative solutions alongside content creation, and conversion rate optimizations. We pride ourselves on your successes and will stop at nothing to help you grow.


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