top of page

New And Improved Video Features On Facebook?

Facebook's logo on a man's laptop

Meta, the social media giant, has recently unveiled its latest video update, aiming to enrich the video experience for its users. As an influential player in the realm of social networking, Meta places significant importance on video content, evident from the early introduction of short videos to the Feed back in 2007. Today, Meta boasts a unique amalgamation of Reels, long-form videos, and Live content, drawing users to Facebook to explore videos aligned with their interests and connect with like-minded individuals.

The focal point of this update lies in making video editing a seamless and creative process for users. With the integration of more Reels editing tools into the Feed, Meta offers a plethora of features to facilitate dynamic video creation. Whether users intend to share heartwarming moments with friends and family or seek to engage a broader audience with their passions, the new video editing tools empower them to express themselves in innovative ways, be it through Reels or long-form videos.

One of the key enhancements is the introduction of seamless editing, where audio, music, and text are consolidated into a unified interface. This allows users to effortlessly layer and synchronize creative elements, resulting in captivating and visually appealing Reels. Additionally, these editing tools have now been extended to the Meta Business Suite, catering to businesses and content creators seeking to enhance their video content on both Reels and the Feed.

To further bolster creative expression, Meta has introduced an array of clip editing tools. Users can now experiment with speeding up, reversing, or replacing clips, fostering a realm of possibilities to explore and craft engaging videos that stand out from the crowd. Moreover, the audio editing experience has been elevated to new heights, enabling users to mix and match sounds, incorporate music and audio clips, record voiceovers, and even eliminate unwanted background noise.

Recognizing the growing significance of HDR video content, Meta has also taken a significant step by allowing users to upload HDR videos from their mobile devices to Reels. Consequently, users can now relish in the full HDR playback experience, marking the beginning of Meta's efforts to provide true HDR video support across its suite of apps.

One-Stop Video Destination: All Videos Now Consolidated in the Facebook Video Tab!

Facebook app on an iPhone's homepage

With an aim to offer users a centralized hub for video consumption, Meta has revamped the Video tab, formerly known as Facebook Watch. This all-in-one destination now serves as the go-to place for all video content on Facebook, incorporating Reels, long-form videos, and Live content under one roof. The Video tab's interface includes a personalized vertical feed, recommending diverse video content based on individual preferences. Additionally, new horizontal-scroll reels sections have been introduced, allowing users to swiftly delve into short-form video content and explore an exciting array of recommended reels.

As this cutting-edge video update is being rolled out, users can expect to find the Video tab featured prominently in the shortcut bar on both iOS and Android devices. The positioning of the shortcut bar adapts to users' frequently used app features, further enhancing accessibility and ease of navigation.

Explore Trending Videos on Facebook

An individual taking a video of a woman holding a dress.

The most notable addition is the revamped Video Explore feature, meticulously designed to help users discover and delve deeper into trending video topics. To access this treasure trove of captivating content, users simply need to tap the search icon located within the Video tab. Once inside, they will be greeted by a diverse selection of reels, long-form videos, and live content, all carefully curated to align with relevant topics and hashtags.

At the heart of this enhancement lies a powerful blend of human curation and cutting-edge machine learning algorithms. This ingenious fusion enables Meta to present users with videos that are currently popular, ensuring that each individual's video exploration journey is tailor-made to their interests. The result? A captivating and engaging experience like never before on Facebook.

But the excitement doesn't stop there. Meta has taken steps to further blur the lines between its platforms, allowing users to seamlessly engage with Instagram Reels directly on Facebook. This integration has proven to be a game-changer for Instagram creators, providing them with the unique opportunity to reach a larger audience, regardless of their activity status on Facebook. For users, this means they can now savor the best of both worlds - enjoying Instagram and Facebook Reels in one unified space.

Better yet, the process of engaging with Instagram Reels on Facebook has been streamlined to perfection. Users can now effortlessly view and write comments on Instagram Reels recommended to them on Facebook, eliminating the need to switch between apps. With the added convenience of linking Facebook and Instagram accounts to the Accounts Center, users can seamlessly connect with the people and content they cherish most, irrespective of the platform they're using.

Excitingly, Meta's vision extends far beyond these recent updates. As they continue to pioneer advancements in the realm of video, they are committed to empowering creators with a range of innovative tools. Creators will soon find themselves better equipped to express their unique voices, cultivate dedicated audiences, and even monetize their video content. Additionally, Meta remains committed to refining their discovery and personalization features, providing users with unprecedented control over their Facebook experience.

This is just the beginning. We’ll continue developing more tools for creators so they can express themselves, build an audience and earn money, along with the discovery and personalization features that give you more control over your experience.”- Meta.


Well, aren’t we glad you asked! We at DigiCom are obsessive data-driven marketers pulling from multi-disciplinary strategies to unlock scale. We buy media across all platforms and placements and provide creative solutions alongside content creation, and conversion rate optimizations. We pride ourselves on your successes and will stop at nothing to help you grow.


bottom of page