It’s September, meaning Halloween is almost here, and before you know it, Christmas will be right around the corner!
With that being said, the holiday season is fast approaching, and Meta isn’t wasting any time. They have recently introduced new AI-powered ad tools and creative formats to help businesses drive those holiday sales, some of which you’ve probably already noticed.
As you know, the holiday season is when people are constantly on the lookout for the best deals. Shoppers are more active than ever, whether they're scouting for gifts or waiting for sales.
One of the hardest parts of converting shoppers throughout the year is creating intent. But during the holiday season, the intent is already there—people are ready to buy. They don’t need much convincing; they just need the right offer at the right time.
Thanks to these updates, you can now deliver personalised ads that reach shoppers exactly when they’re ready to make a purchase and we’re excited to talk about it!
How Is This Helpful For Marketers
For many businesses, the holiday season is make-or-break. With more competition and noise than usual, there’s only a short window to get your customer’s attention.
The good news is that with Meta’s latest update, you get to break through the clutter and reach people when they’re looking to buy. Basically, hitting them at the right place and right time.
Now, how exactly are these tools going to do that? Keep on reading to find out!
So, What’s New?
Promo Features
The first update is called promo features. Meta is experimenting with new ad formats that put your promotions front and centre.
For example, if you’re promoting a discount for first-time customers or giving them a deal that matches their browsing behaviour. These ads will show up on Facebook and Instagram Reels, which is huge considering how popular Reels have become for discovering products.
And our favourite part? No more needing to manually enter promo codes, which can often be overlooked or forgotten at checkout. Now, when customers click or swipe up, the discount is automatically applied—eliminating an extra step and making the process smoother, meaning higher chances of customers completing their purchase.
Reminder Ads
Yes, Meta now lets you send out reminder ads! If you've had people interact with your brand in the past but didn’t follow through with a purchase, you can now target those same individuals with reminder ads.
This could be for a sale, an event, or just a reminder to check out something they looked at but didn’t buy.
Let me give you an example:
Imagine you’re running a clothing boutique and are planning a massive Black Friday sale. You can set up reminder ads to target people who engage with your brand but didn’t buy.
A few days before your sale starts, these customers will see an ad in their feed saying, “Don’t forget! Our Black Friday sale starts in 2 days—up to 50% off!”
I don’t know about you, but seeing that would have me marking my calendar to make sure I grab those deals when the sale hits!
Multiple Landing Pages
Having multiple landing pages is honestly a big win for advertisers with a wide product range.
Instead of directing everyone to the same landing page, you can now send customers to different landing pages within a single ad. With this flexibility, you can now fulfil various customer interests all within one ad.
Here’s an example:
Let’s say you’re running a holiday campaign for an electronics store. Instead of creating separate ads for laptops, smartwatches, and headphones, you can set up one ad that lets users choose which category they’re most interested in.
Someone clicking on the smartwatch will be directed to your smartwatch landing page, while someone more interested in laptops will end up on your laptop deals page.
We love this as it makes the shopping experience faster and more personalised, reducing friction and improving the chances of conversion.
Meta’s new ad tools, paired with their AI-powered campaign optimisation, might just be what you need to crush your holiday marketing. It’s beyond just getting your ads in front of people anymore—your ads need to be relevant, timely, and actually interesting to your audience.
Here’s another noteworthy update: Meta is also currently testing ads that target in-store shoppers and even tourists based on their location and interests.
For example, if someone is near your store or has shown interest in visiting your city, you can target them with ads promoting in-store deals. Which means you’re not just relying on online traffic; you’re also optimising for foot traffic, helping you target both online and in-person customers during the holiday rush.
How amazing is that?!
Final Words
As the holidays approach, Meta’s new AI-powered tools give businesses a chance to rethink their ad strategy and boost sales. You can target local shoppers or those browsing from their couch, making sure your message lands with the right audience at the perfect moment.
Thanks to these tools, your brand can now stay front and centre during the busiest shopping season of the year!
SO, WHERE DO YOU FIND THIS PARTNER?
Well, aren’t we glad you asked! We at DigiCom are obsessive data-driven marketers pulling from multi-disciplinary strategies to unlock scale. We buy media across all platforms and placements and provide creative solutions alongside content creation, and conversion rate optimizations. We pride ourselves on your successes and will stop at nothing to help you grow.
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