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Meta Now Has Ad Source? How Does That Benefit Marketers?

Updated: May 16

Meta recently introduced a new feature called ad source. If you're not familiar with it, don't worry – we've got you covered. 

In this article, we'll explain what ad source is all about using a fictional boutique clothing store called "FashionFusion" as an example. We'll break down each ad source and explain how it works. 

Catalogue Items 

Let’s start with catalouge items. If you have a list of products you sell, you can now show images of these products alongside your ad. 

Let’s say FashionFusion has a catalogue of its latest clothing items, including dresses, shirts, and jeans. When launching ads on platforms like Facebook or Instagram, they can link this catalogue to their ads. 

So, when someone sees their ad, they can also see images of specific clothing items from the catalogue, like a fancy red dress or a trendy pair of jeans, right below the main ad image.

Or, if FashionFusion is running an ad showcasing their new spring collection, the ad might include a picture of a model wearing a floral dress, and right below it, there could be smaller images of other dresses from their catalogue, allowing viewers to see more options.

How Does This Benefit Marketers?

You know how we used to flip through a magazine and see pictures of different products? It’s basically the same concept here. Including images of your products in ads helps marketers display what they're selling. 

It catches your eye and makes you more interested. For marketers, this means they can display their products and are more likely to grab people's attention and make them want to learn more or take action.

Plus, it makes it easier for potential customers to understand what the product looks like without having to go on their site, sort of like window shopping online.

Website URL 

If you have a website for your business, you can link it to your ad. This lets the ad platform pull more information about your business, products, and services directly from your website to display alongside your ad. 

For example, let’s say FashionFusion has a website where customers can browse and purchase their clothing online. When they launch ads, they can include their website URL as an ad source, allowing the ad platform to pull information from their website, such as their brand story, featured products, and customer reviews, and display it alongside their ad.

So, if FashionFusion is promoting a special sale on their website, their ad might include a link to the sale page. When someone clicks on the ad, they'll be directed to the sale section of FashionFusion's website, where they can explore discounted items and make purchases.

How Does This Benefit Marketers?

Adding a link to your website in ads helps marketers direct people to their site, where they can learn more about the brand, explore products, and hopefully make a purchase. 

Site Links 

Site links allow you to add multiple links to different pages on your website within one ad. Sometimes, you might want to highlight different product categories, special deals, or a sign-up page. These links appear as clickable labels under your main ad image or video, giving people more options to explore your website.

For instance, FashionFusion wants to make it easy for potential customers to explore their website and find what they're looking for. So, when they create ads, they include site links to different sections of their website, such as "New Arrivals," "Men's Collection," and "Clearance Sale."

If FashionFusion is running an ad promoting their summer collection, they can include site links to specific product categories, like "Dresses," "Swimwear," and "Accessories." 

This allows viewers to click on the category that interests them the most and be directed to that section of FashionFusion's website, making it less likely for them to waste their time searching for something they like and make a purchase.

How Does This Benefit Marketers?

Site links are basically shortcuts that help people find what they're looking for much faster. Instead of just sending people to the main page of your website and hoping they find what they need, you can provide direct links to specific sections, like the latest products or special deals. 

This makes it easier for people to find what they're interested in and increases the chances of them taking action, like making a purchase or signing up for updates.

Final Words

In conclusion, Meta's introduction of the ad source feature opens up new avenues for marketers to enhance their advertising strategies. 

As you consider your marketing efforts, it's worth exploring how you can incorporate this new feature into your strategies. 

So, why wait? Start implementing ad source in your advertising campaigns today and see how it can boost your marketing efforts!


Well, aren’t we glad you asked! We at DigiCom are obsessive data-driven marketers pulling from multi-disciplinary strategies to unlock scale. We buy media across all platforms and placements and provide creative solutions alongside content creation, and conversion rate optimizations. We pride ourselves on your successes and will stop at nothing to help you grow.


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