top of page

How To Use Social Media Platforms To Grow Your Business

As marketers, it’s critical to understand the importance of social media in your overall marketing strategy. Evidently, around 74% of businesses globally have been investing in social media marketing and are planning to continue doing so.

Brands that use social media as a marketing strategy not only have direct access to customers but also have the ability to brand themselves as industry professionals through insightful and educational content.

Implementing a successful social media campaign, on the other hand, is easier said than done. Brands can’t just buy several ad placements and hope that they are seen by their target audience. Patience and expertise are required to develop profitable social media campaigns. Marketers must collect statistically significant data to guarantee that they are engaging the proper audience and allocating money to the platforms that yield the strongest ROI.

What Is Social Media Marketing?

Social media marketing involves the use of one or more social media platforms to raise brand awareness, boost sales, increase website traffic, or advertise a product or service to a specific demographic. Social media marketing is a great tool for businesses to engage with followers, share their brand narrative, and notify them about new products or market trends. User-generated content (UGC), such as product reviews, is another benefit of this type of advertising since it engages viewers far more strongly than brand-produced ad material.

Is Social Media Necessary For Business?

Without a doubt, yes.

As of now, there are 3.96 billion active users on social media. That equates to more than half of the world's population. Furthermore, on average, each of the 3.96 billion individuals spends more than 30 minutes every day looking through feeds, binge shopping, and interacting with their preferred content creators or brands.

With everyone being on social media, it makes no difference whether you're a B2B corporation recruiting top executives or a B2C brand pursuing consumers, your audience comes from online. Targeted content marketing combined with a strategic social media method is an effective combo that will enhance your digital marketing ROI.

7 Ways To Leverage Social Media To Grow Your Business

Share your content on relevant social media platforms

A common misconception among brands is that to have a successful social media strategy, they must be active across all platforms. In actuality, though, businesses merely need to be present where their target market resides.

Each platform offers its own set of features and capabilities, but not all of them will be ideal for your goals. First, determine which platforms are most suited to your company. Following that, you may focus on the channels that will yield the maximum ROI for your marketing campaign.

Be consistent

Effective social media content marketing requires consistency.

Establish a posting schedule while taking into account the frequency and types of content that users are very likely to interact with. Softwares like Workflow and Sendible may assist you to automate publishing based on your content schedule, eliminating the need to manually upload each piece of content.

Keep in mind that consistency extends beyond simply posting frequently. Apart from that, you also need to maintain consistency across all social media platforms when it comes to your brand's message, style, and also layout.

Optimize and diversify your content as you see fit

While photos and videos are most effective when it comes to reaching social media targets, marketers still need to plan where, how, and when to publish them.

Try to make use of as many social media networks as you can. Although posting on every platform is not mandatory, the majority of flourishing businesses are present on several. For example, they may share video clips on Facebook and YouTube to share the experiences of their customers and staff or post behind-the-scenes of shoots. Meanwhile, Instagram could be used to post eye-catching photographs and provide business or sale updates.

Also, resist the impulse to continuously advertise your products online. The goal of social media content marketing is to provide information that users will find useful when they are ready to make a purchase.

The easiest method to organically expand your brand is to have people come to you rather than the other way around. You achieve this by establishing a reputation in the industry as a reliable expert. You will notice a significant increase in your followership if you mix up your content such as tutorials, product reviews, behind-the-scenes, etc.

Engage with your followers

Interacting with your audience and customers is the ideal technique to organically boost your social media reach. Simply leaving a like on your followers' Facebook posts and pages or showing them gratitude in the comments when they share your content may lead to brand loyalty. A seemingly insignificant act may go a long way toward fostering brand loyalty on social media, which is the whole point of social media content marketing.

Use paid ads

Social media content's organic reach is becoming more and more elusive. Paid adverts enable you to target certain audience groups that resonate with your content. As a result, this expands your brand's reach, exposure, and recognition. A call-to-action button is frequently included in the creation of a sponsored advertisement. Tracking audience reactions and engagement levels on these advertisements can help you improve the effectiveness of your campaign. Although this can be a little difficult with the recent iOS update and privacy settings which brings us to our next point.

Influencer marketing

One of the many reasons why experts predict that influencer marketing will grow is because studies indicate that influencers provide an ROI that is roughly 11 times higher than that of any other marketing strategy. Plus, with the recent iOS update, many marketers are leaning toward influencer marketing.

Collaboration with social media influencers is one of the most effective methods for businesses to form an engagement with their customers. Influencers have a fan following that relies on their endorsements of the latest launched products and services. Additionally, these influencers also create studio-caliber videos/photos that marketers can reuse on all relevant social media channels for a fraction of the cost.

To begin, you must review your social media content marketing data on a regular basis to acquire insights about your social media activities. Once thoroughly studied, you may use this information to create ad campaigns that more effectively expand the number of your audience. You'll reduce cost and enhance your ROI by determining what works and what doesn't.

You can also learn as much as you can about your target demographic through social media. Tools such as Facebook and Instagram Insights, Twitter Analytics, and Google Analytics can assist you in determining which platforms provide the highest level of engagement. More significantly, you learn about your users' genders, localities, ages, hobbies, and much more.

Overall, social media contributes to the diversification of a company's capabilities. It may assist you in establishing relationships with your present and potential customers, increase sales, and eventually improve your overall brand visibility. Social media, when integrated into a company's development plan, may increase potential, connection, and opportunity.


Well, aren’t we glad you asked! We at DigiCom are obsessive data-driven marketers pulling from multi-disciplinary strategies to unlock scale. We buy media across all platforms and placements and provide creative solutions alongside content creation, and conversion rate optimizations. We pride ourselves on your successes and will stop at nothing to help you grow.


bottom of page