So, you’ve got visitors clicking on your site, but they’re not converting. What could be the issue?
Well, it might be that your CTA isn’t enticing enough to drive conversions. Or worse, visitors might not even be able to find your CTA button.
You might think the CTA is a minor element of your marketing strategy, but research shows that many users leave a site because the CTA doesn’t attract them to click.
All the hours spent strategizing your campaign, crafting the perfect ad, and writing engaging copy can be wasted if your CTA fails to deliver.
But that’s why we’re here! To help you learn from your mistakes and avoid them in the future. Let’s dive into five ways you can create CTAs that ACTUALLY convert.
Know Your Target Audience
Understanding who you're reaching out to is super important for making your messages hit the mark.
When you know your target audience’s demographics, location, and interests, you can customize your copy and CTAs to strike a chord with their wants and requirements.
Basically, the more you get about your audience, the better you can shape what you're saying to them.
For example, if your crowd is big on staying fit, you could say something like "Let's Get Moving!" or "Time to Sweat!" to get them excited.
On the other hand, if your audience comprises busy parents, a CTA like "Simplify Your Life Today!" or "Save Time Now!" could be more effective.
Similarly, if your target demographic is eco-conscious consumers, your CTA could emphasize sustainability, such as "Go Green Today!" or "Join the Movement for a Greener Future!"
Remember, the goal is to make sure what you say really connects with the people you're addressing. The more it hits home for them, the more likely they are to take action.
Check Out Your Competition
Check out their website to see how they're urging action and what offers they're highlighting.
Use what you learn to spruce up your own CTAs.
For instance, if your rivals often push urgency with phrases like "Claim Your Deal Now" or "Act Fast Before It's Gone," those kinds of CTAs could be winners with your shared audience. You might want to try out similar urgent messaging.
Or if they're all about straightforward CTAs like "Shop Now" instead of softer ones like "Discover More," you might want to follow their lead.
Harness Emotional Impact
Emotions are powerful motivators, so use them strategically.
Think about the feelings your CTA will evoke.
Will it inspire confidence? Cultivate a sense of accomplishment? Address a pressing concern? Ignite a sense of adventure?
For instance, "Empower Yourself" speaks to the desire for personal growth and empowerment. "Conquer Your Fears" targets individuals seeking courage and reassurance.
Use languages that evoke the specific emotions tied to your product or service.
Use Simple & Direct Language
Your CTA needs to be brief, straightforward, and easily understood. Steer clear of technical terms or complex phrases.
This ensures users can quickly grasp and act upon your message.
The more concise and direct your CTA, the better.
Simplify your CTA to convey the main message without unnecessary words.
For example, change “Submit your information to receive our brochure” to “Get the Brochure.”
Here are some additional examples of clear, concise CTAs:
"Get Started" instead of "Initiate the process to begin using our service"
"Request Quote" rather than "Ask for a price estimate for our products"
"Join Now" beats "Sign up to become a member of our community"
Ensure Visibility
Be intentional about where and how you position your CTAs.
Place them strategically where users will notice them easily, such as above the fold, following compelling benefit statements, or alongside relevant product visuals or demonstrations. This ensures they catch users' attention.
When designing CTAs, use colors that stand out, such as bright shades of red, green, or orange, which are known to be effective for CTAs. These contrasting colors make the CTA button or text pop against the surrounding content.
Also, you have to make sure there's ample whitespace surrounding your CTA. This draws the eye toward it, enhancing its visibility.
Final Words
Remember, a strong CTA can make all the difference. So, start applying these strategies today to create CTAs that really convert!
SO, WHERE DO YOU FIND THIS PARTNER?
Well, aren’t we glad you asked! We at DigiCom are obsessive data-driven marketers pulling from multi-disciplinary strategies to unlock scale. We buy media across all platforms and placements and provide creative solutions alongside content creation, and conversion rate optimizations. We pride ourselves on your successes and will stop at nothing to help you grow.
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