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Email Marketing : The Complete Guide

Emails are incredibly crucial when it comes to business and when utilized properly, can be highly profitable. According to research, there are over 4 billion email subscribers globally, accounting for more than half of the world's population!

Email marketing has been proven to be one of the most effective ways to generate revenue for your business, due to the fact that email marketing messages are delivered directly into the inboxes of recipients who voluntarily signed up for them, unlike other forms of advertisements.

Even small businesses can profit from email marketing when done correctly and analytically, so that set emails reach their respective objectives and the relevant message is personalized to the right audience.

Definition of Email Marketing

Email marketing is a marketing approach that entails sending emails to existing and prospective consumers with the purpose of raising brand recognition, boosting interaction, developing leads, or closing a sale.

5 Benefits of Email Marketing

Most marketers understand email as a way to reach their audience and generate leads. However, email can be much more than that. Email can also be used to keep customers engaged and nurture them into long-term brand advocates.

Raise brand awareness

Emails help to spread the word about your business, products, and services by providing relevant resources, instructional content, news, updates, and more to your subscribers.

raise brand awareness. To boost brand awareness, you should also connect your email content and theme with your brand identity.

Increase website traffic

Email marketing is an effective strategy to increase traffic to your website. You could give subscribers a preview of recent articles and direct them to read the full versions on your site if they're interested. Alternatively, include calls-to-action in your promotional emails that direct readers to your landing and sales pages to know more about your products/services.

Email enables you to gather consumer information and discover more about their habits. This may be accomplished by monitoring analytics, or by sending emails with survey and feedback forms. Use this data to optimize your emails, business, goods, and services.

Obtain useful business data

Email marketing strategies can also be employed to create automated workflows that send emails depending on certain consumer activities. Send a welcome email, for instance, immediately after a contact subscribes to your newsletter.

Automation not only saves you time and effort, but it also assists you in sending the correct email to the right person at the right time, reducing human mistakes and inefficiencies.

Increase sales and revenue

Email may help you market your goods and services to clients and test out various advertising strategies to increase sales. You may, for example, provide discounts and free delivery to entice them to buy. Upselling and cross-selling tactics can also be used to boost average order value.

Keep subscribers engaged

Email offers a lot of flexibility with your content. You may send a plethora of various email campaigns, and there is a lot of space for creativity. By changing up your email marketing, you will retain clients' engagement and interest in your business. Additionally, it aids in keeping you in their thoughts which is a plus point.

Types of Email Marketing

Email marketing needs a thorough approach. This is due to the fact that there isn't just one form of email you should send to your target demographic. It’s important to give a human touch to emails and not the typical computer-generated emails to capture one’s attention. Emails may be utilized in many different ways to help you get the most out of your approach.

Here are some measures a marketer can take to increase consumer engagement with the help of efficient email marketing strategies :

The welcome email

A welcome email series or simply a single welcome email is the first email a subscriber receives when they sign up to your email list or make a sale. Welcome emails have an average of 50% open rate and are an effective technique to introduce new prospects to your business, products, or services. The most engaging welcome emails are brief and impactful. Their primary goal is to get subscribers to stay interested and engaged.

Promotional emails

A promotional email can take numerous forms, but its primary objective is to advertise a certain product, service, or ongoing offer to your target audience. For example, during a Black Friday sale, you could send emails like ‘Introducing our biggest sale of the year! You wouldn’t want to miss out!’ to capture their attention and then proceed to include your products. Plus, with the ROI and conversion rates that email marketing boasts, it's natural that you'd want to utilize it to advertise your business.

Newsletter emails

One of the most common forms of email campaigns is newsletters. They are typically non-promotional in nature, and companies use them to provide business news and updates, tips & techniques, features, blog roundups, and other information to their subscribers. Newsletters are frequently sent on a weekly, bi-weekly, or monthly basis. They are excellent strategies for developing long-term relationships with your consumers.

Cart abandonment emails

Cart abandonment campaigns are emails customized for customers who came to your site, added things to their cart, and then left without completing their order. These emails are an excellent approach to convincing cart abandoners to return and complete their transaction. Cart abandoners have already expressed interest in your shop and items, so you may entice them back by sending reminders, establishing a sense of urgency, and providing rewards like discounts or free delivery.

Seasonal marketing campaigns

Seasonal emails get sent during specified times of the year, such as seasons, holidays, and even special celebrations like Mother’s Day. They're great for advertising items or services that match specific periods of the year. A perfect example is when a clothing company markets its beachwear line in the summer, jackets, and coats in the winter, or gift ideas for partners around Valentine’s Day.

Marketers write all the time. In emails, on websites, and everywhere. But writing is not a piece of cake and needs a lot of attention to detail. To write persuasive marketing emails which increase conversion rates takes practice and practice takes time. Understand your audience and communicate with them clearly. Remember that in the world of email marketing, anything is achievable with enough effort, a clear objective in mind, and a consistent, relevant message. Take your time and plan things out in advance. A quality result is always worth the effort.


Well, aren’t we glad you asked! We at DigiCom are obsessive data-driven marketers pulling from multi-disciplinary strategies to unlock scale. We buy media across all platforms and placements and provide creative solutions alongside content creation, and conversion rate optimizations. We pride ourselves on your successes and will stop at nothing to help you grow.


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