top of page

Backlinks: What Are They And How Do You Obtain Them?

A man typing into his laptop

In search engine optimization (SEO), backlinks are among the most commonly used phrases. Building backlinks with well-known, reputable, and authoritative websites is crucial for Google's algorithm. These may determine whether a website thrives or deteriorates in Google's search results.

Inbound links, incoming links, and one-way links are other names for backlinks. These clickable links let you navigate across the pages of different websites. Backlinks are believed by Google and other major search engines to have a significant impact on the number and quality of your website. As they contain more content that drives traffic to their web pages and websites, backlinked pages are more likely to get improved organic search engine results.

What Are Backlinks?

In comparison to other websites, backlinks are viewed as votes for your website. Many votes indicate to search engines that this article is reputable, helpful, and worth reading.

As a result, your site will rank better in Google, Bing, Yahoo, and other search engines the more votes you have. It's not new to include backlinks in a search engine's algorithm. Backlinks served as the foundation for the original PageRank algorithm used by Google. Subsequently, Google altered its algorithm in a number of ways. Backlinks are still growing and will remain an important ranking element.

TAKE NOTE: There are several kinds of backlinks. A higher position in the SERPs is achieved by using high-quality backlinks. One high-quality backlink can perform better than one hundred low-quality backlinks.

What Are the Different Types of Backlinks?

An individual typing on his keyboard

You may create link-building strategies using these backlinks to get high-quality links that will improve your SEO.

Editorial backlinks

The best backlinks are editorial descriptions with links to your website that are placed inside of pertinent, excellent content.

Editorial backlinks often occur when your content (such as an article or infographic) is cited as the source of specific information, a company representative is quoted, or your website is highlighted in a link roundup on a certain subject.

Provide evergreen content that positions you as a thought leader and builds your site and brand as the go-to source for interviews and industry knowledge in order to gain editorial backlinks. Develop interesting content that is simple to share and has the potential to become viral.

Backlinks in company profiles

When you create a digital presence for your company on websites like business listing websites, social networks, industry directories, and review sites, you nearly always have the opportunity to link to your website (or a few). These listings are viewed by search engines as evidence that a site has existed for a while.

Guest post bio links

Backlinks are nearly always permitted in the author bio part of a website that accepts guest blogging even if they are not permitted inside the post itself. The fact that these hyperlinks aren't connected to editorial material is irrelevant. They still have an impact on SEO since visitors frequently connect to popular websites. They are aware of the websites that other people visit to read blogs, articles, and recipes.

Badge backlinks

A great strategy for generating backlinks is to create a badge that can be given to other businesses as recognition for their standing or performance in some way. You will get a link back to your website whenever such websites proudly display the logo on their websites. To find possible targets for your badge program, utilize SEO tools to find websites with audiences similar to your own.

Why Are Backlinks Important?

A woman in a pink dress typing on her laptop


Google and other search engines view backlinks as references. In general, the more votes your web pages receive, the more probable it is that they will rank for pertinent search terms.


Search engines discover new material by returning to previously visited pages to look for fresh links. If you receive backlinks from popular pages, search engines may find your material more quickly since they revisit popular pages more frequently than unpopular ones.

Referral traffic

Links that point to relevant sites are known as backlinks. Their clickability results from this. You receive referral traffic whenever someone clicks on a link to your website.

How To Get More Backlinks?

There are three different ways to increase the number of backlinks on your website: create, acquire, or build them.

Acquiring backlinks

This occurs when users decide to link to your website after finding your material through search engines like Google, social media, or word-of-mouth. Earned backlinks are organic, in other words.

By producing really helpful content that others would want to link to, you may increase your chances of obtaining more backlinks.

Creating backlinks

Here, you have to manually add links from other websites to your own. Examples include listing your company in business directories, commenting on blogs, and participating in forum discussions.

Building backlinks

This is when you contact other website owners, editors, or webmasters and request that they link to your page. To make this work, you must have a clear value proposition. Link-building strategies come into play in this situation.

Offer to write a single post as a guest blogger on another website.

Broken link building: Locate pertinent dead links on other websites, then get in touch and provide your active link in lieu of them. (To accomplish this, utilize our broken link checker.)

The skyscraper approach: Locate material that is relevant and has a lot of links, then create something better and request that folks who linked to the original link to you instead.

Unlinked references: Look for unlinked references to your brand and request that the author makes the reference clickable.

Final Words

Although obtaining high-quality backlinks can occasionally be difficult, with the correct tools and strategies, you can quickly locate link-building chances. Last but not least, always bear in mind how crucial maintaining your backlinks is to their success.


Well, aren’t we glad you asked! We at DigiCom are obsessive data-driven marketers pulling from multi-disciplinary strategies to unlock scale. We buy media across all platforms and placements and provide creative solutions alongside content creation, and conversion rate optimizations. We pride ourselves on your successes and will stop at nothing to help you grow.


bottom of page