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5 Strategies To Improve Conversion Rate

With the help of the Internet, you now have the power to instantly reach millions of people across the globe with your products and services. However, just having a website alone is not enough. If you're launching an e-commerce store, you'll need a plan that turns visitors into paying clients. In the realm of marketing, this is referred to as a conversion. On average, 7 out of 10 people who visit your website will leave without taking any action toward their desired outcome. Your conversion rate measures how many visitors you turn into actual customers as opposed to just latent prospects.

The question is, how can you persuade brand-new customers to buy a product or service? You’ve got them to click on your website but somehow they just exit without purchasing. Well, lucky for you we’ve curated 5 tips for forming relationships with your website visitors and converting them into paying clients.

Focus on your website

User-friendly website

A well-optimized website is one of the most crucial elements in turning website visitors into consumers. Your website should be simple for users to use and navigate, and it should be developed with conversions in mind. When it comes to websites, less is typically more. Do not fill your websites and pages with excessive amounts of design and information to the point it overwhelms your users. Make sure your checkout procedure is simplified and effective, and that your forms are brief and simple to fill.

Attractive design

The goal of your site is to catch the users' attention. A well-designed site can entice a user to navigate your site, click on different pages, and learn about your product or service, while eventually converting. If your design is poor, it is likely you will lose customers as it’s not enough to capture their attention and stick around. It’s important to A/B test through design, copy and flow variants to improve your conversion rates.

Web speed

Web speed has been demonstrated to be crucial for SEO and ensuring that website visitors respond to your call to action. It has been proven that faster-loading websites have greater conversion rates and improved user engagement.

Have a live chat option available

Installing a free chat function on your website is an excellent technique to turn website visitors into paying clients. This allows you to address potential clients' inquiries in real-time. Building relationship with website visitors using chat capabilities is a terrific approach to building trust. Not to mention, live chats provide 24/7 support which is very convenient in case users are on your site in the wee hours.

Make use of email marketing campaigns

When developing email marketing campaigns to turn website visitors into buyers, there are a few crucial considerations to bear in mind. Your subject line especially, because your subject line determines whether or not your customers decide to click on the email and read it.

Next, concentrate on giving value. Your website visitors will only respond to your emails if they see an advantage in doing so. Make sure your email is interesting to read, whether it contains useful information, exclusive offers, or anything else that might be of interest to them.

Use blog posts to your advantage

You may demonstrate to potential clients that you are active and involved in your business by consistently providing valuable and insightful articles. Furthermore, a well-maintained blog may address many of the questions that potential consumers may have, increasing their likelihood of doing business with you. So, if you haven't already started blogging, now is the time! Developing a successful blog may aid in the development of your brand and the conversion of leads into consumers.

Have a CTA (Call to Action)

Last but not least, having a clear call to action is among the most vital strategies you can use. Your CTA should be clearly displayed on your website and simple to notice and comprehend for visitors. Make sure your call to action is relevant to your product or service and easy for visitors to take advantage of your offer.

When crafting your CTA, make sure to utilize compelling language that motivates readers to take action. Strong verbs like ‘So, what are you waiting for, get it now!’. ‘Buy now,’ ‘Register today,’ and ‘Download’ should be used in your buttons to entice people to make a purchase.

Finally, identify what your objectives are and then monitor your progress toward those goals. Incorporate our tips into your marketing strategies and use baby steps as your guide. The initially targeted outcome may be a simple inquiry via a contact form rather than an order. Determine how many visitors, leads, and new customers you wish to receive each month. The idea is to set realistic goals and to view your online marketing as a continuous project with shifting priorities over time.


Well, aren’t we glad you asked! We at DigiCom are obsessive data-driven marketers pulling from multi-disciplinary strategies to unlock scale. We buy media across all platforms and placements and provide creative solutions alongside content creation, and conversion rate optimizations. We pride ourselves on your successes and will stop at nothing to help you grow.

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