As of May 2024, over half of the global population (62.6%) are on social media, amounting to 5.07 billion people worldwide. In the past year alone, 259 million new users have joined social media platforms.
On average, people spend 2 hours and 20 minutes daily on social media.
These statistics alone should suffice when it comes to why you need to be on social media promoting your brand.
Some of you might even already be on social media but are not seeing the numbers you expected to see. You put in a lot of effort into your posts but people are not converting.
Don’t get discouraged just yet! Before you throw in the towel, try incorporating these tips into your social media strategies.
We've put together 5 simple tried and true tricks that can help you drive more sales and grow your brand.
Let’s dive in on how to make your social media presence work harder for you.
Play With Interactive Content
When you're using social media to boost sales, it's not just about pushing your products. Think of it as part of your overall strategy to entertain, educate, and engage your audience. Most people hop on social media to relax or have fun, not to get hit with sales pitches all the time.
So, I guess the question here is: How do you sell without well…. selling?
One way is to create fun, engaging content that gets people involved, like running contests, quizzes, or giveaways. Posts like these get users to interact with your brand.
Plus, they can also spread beyond your regular followers, especially if sharing with friends is part of the deal.
Interactive posts have a higher tendency to go viral, helping you reach new customers by increasing visibility and engagement. And more engagement means more traffic to your website and boosted sales!
PRO TIP: To get the most out of it, we suggest building some excitement and suspense a few days before you start your contest or giveaway.
Use the Social Media Platforms Your Audience Prefers
It might be tempting to register on every social media platform and share content across all of them. I mean it’s best to be on all platforms to increase visibility right?
But, hold that thought!
While this could seem like a good idea, a universal strategy is rarely effective in digital marketing and might even be counterproductive. Each social media site has a unique audience and excels in specific types of content.
For example, Facebook's popularity among younger audiences has waned, whereas Instagram and Snapchat remain popular with millennials and Gen Z. If you’re a B2B brand, LinkedIn is likely your best bet.
Learning your audience's demographics and reaching them on their preferred platforms is the key here.
But what type of content should you create for each platform? Here are some suggestions:
Facebook: Videos/Photos and longer written content.
Instagram: Photos accompanied by story-like descriptions.
Snapchat: Short, entertaining videos.
Pinterest: DIY tips, inspirational quotes, and high-quality infographics.
X: Short posts, threads, and memes.
YouTube: Long-form videos that are either entertaining or informational.
As you build momentum on a specific platform, your likelihood of seeing a boost in sales will rise significantly.
PRO TIP: When working on posts or other content, remember to stay true to your brand. Creating content that doesn’t align with your brand won’t attract the right audience, which could end up being a waste of time and effort.
Shoppable Posts
Shoppable posts are an excellent feature for driving sales through social media, particularly for eCommerce brands. These posts on Facebook and Instagram are integrated with Instagram Shops or Facebook Shops, allowing users to purchase items directly from the app.
Instagram exemplifies the power of shoppable posts. You can tag products and services in your stories and posts, helping your customers easily see and buy the products you're promoting.
When users click on the call-to-action (CTA) button, they’re taken to your site to purchase the product with just a few taps. Each tag includes the product's description, price, and name, followed by a 'checkout' button.
Customers simply enter their name, payment details, and delivery address to complete the purchase.
With shoppable posts, the process of boosting sales through social media is significantly simplified. No one wants to go through so much friction to purchase something so this could make all the difference in your conversion rates!
To get started, you need a business account on Instagram. On Facebook, you can list your products in the shop section of your company’s page. Pinterest also offers buyable pins, allowing users to purchase products directly from the app.
So, if you haven’t leveraged this helpful feature yet, it’s high time you do!
Leverage Influencers and Customers
If you're just starting with a new social media strategy and want to quickly reach a large audience, using influencers can be a powerful move. Influencers have established followings that you can tap into to increase visibility which may lead to sales.
For this to work, you need to partner with influencers whose audiences overlap with your target market so you know their followers will be interested in your brand.
Here's how to do it: You can ask influencers to review your products on their profiles in exchange for a discount, affiliate link, or a free sample.
Many influencers monetise their followings through affiliate marketing, and some may charge for these reviews so prepare some budget for that.
If you're not ready to work with influencers, consider reaching out to your satisfied customers. Ask them to review their experience or promote your products in exchange for discounts, free products, or other perks.
You can also implement a referral marketing program, where customers share their referral codes or links with their followers, friends, and family on social media. Like affiliate marketing, customers can earn perks or a percentage of the sale when their code is used.
Promote Flash Sales
A flash sale is a limited-time offer, unlike regular sales that occur at predictable times each year.
And this has proven to be an effective strategy to increase conversion rate through social media.
Typically, companies announce flash sales just an hour or two before they begin. These sales are excellent for creating a sense of urgency among customers, as they often last only a day or maybe just a few hours.
People have a fear of missing out (FOMO), and the scarcity effect triggers this psychological response, getting people to act quickly to avoid losing out on a good deal.
Facebook and Instagram are popular platforms for these promotions. For your Facebook followers, you can create an event to start generating buzz early. On Instagram, publish posts or stories about the sale.
If you have a smaller following, consider running pay-per-click (PPC) ad campaigns on these platforms to reach a broader audience.
Final Words
Social media isn’t just a platform anymore—it’s a marketplace with billions of potential customers. With over 5 billion people actively using social media every day and millions more joining each year, the opportunity to connect with your audience and drive sales is unmatched.
So, get on the social media bandwagon and watch your conversion rates increase!
SO, WHERE DO YOU FIND THIS PARTNER?
Well, aren’t we glad you asked! We at DigiCom are obsessive data-driven marketers pulling from multi-disciplinary strategies to unlock scale. We buy media across all platforms and placements and provide creative solutions alongside content creation, and conversion rate optimizations. We pride ourselves on your successes and will stop at nothing to help you grow.
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