The holidays are here—or they’re sneaking up on us faster than a package marked “overnight delivery.”
If you’re a digital marketer, you know this season is both a jackpot and a madhouse for email campaigns. Between flooded inboxes and overused phrases like “tis the season,” it can be quite hard to create emails that are different, personal, and, most importantly: effective.
Here are five email ideas that will help you cut through the noise without sounding like, well, every other marketer out there.
So, are you ready to blow minds?
Hit Them With ‘Exclusive’ Offers
Holidays mean deals—but no one wants another generic “20% off sitewide” message. Instead, frame your offers as something made for them. Subscribers love to feel like they’re in on something others aren’t.
How This Could Look:
Subject line: “Your VIP Holiday Deal Is Here 🎁”
Inside the email: Highlight a discount, bundle, or perk that’s only available to your email subscribers. Add a dash of urgency with a “limited time” or “while supplies last” note—but remember to keep it lighthearted, not too pushy.
PRO TIP: Add a countdown timer to create a sense of FOMO, but only if it’s relevant. Nobody needs a ticking clock for a sale that runs all month long.
Be Their Holiday Shopping Assistant with a Gift Guide
Let’s face it: figuring out the perfect gift for everyone is a headache. Help your subscribers solve the age-old question: “What should I get them?”
Your email can save the day by curating a guide that is both personal and useful.
How This Could Look:
Subject line: “The Only Gift Guide You’ll Need This Year 🎄”
Inside the email: Break your guide into categories like “For the Skincare Lover” or “Perfect Stocking Stuffers.” Don’t just list products—add a little personality or humour to each recommendation!
PRO TIP: You have customer data. Use it to personalise gift guides. If they’ve bought from your kids' toys section, provide suggestions for other family members, too.
Add a Little Fun with Interactive Emails
Not every holiday email has to scream “SALE!”
You can be different by making your emails more interactive and engaging. Add a layer of fun with interactive elements like polls, scratch-to-reveal deals, or even festive quizzes.
How This Could Look:
Subject line: “Tap to Reveal Your Holiday Surprise! 🎅”
Inside the email: Include a clickable element—like a scratch-to-reveal coupon or a quick quiz. For quizzes, tie the results to product recommendations. For example: “Which holiday personality are you? Here's your perfect gift match!”.
The surprise factor makes it fun, and the reward at the end (discounts, recommendations, etc.) seals the deal.
TAKE NOTE: Keep it simple and fun. No one wants to spend five minutes clicking around just to uncover a 5% discount.
Spread the Warm Fuzzies with Stories and Spotlights
Holidays are about connection, so take the chance to share an amazing, heartwarming story. It could be a story from your team, a customer highlight, or even a behind-the-scenes peek at how you’re prepping for the season.
How This Could Look:
Subject line: “How [Customer’s Name] Found Joy This Holiday Season”
Inside the email: Feature a customer success story tied to your product or service. Even better? Include photos or quotes directly from them—it makes everything feel more real and less sales-y.
PRO TIP: Invite your audience to share their own holiday moments with you. People love seeing their stories featured, and it’s a great way to build community.
Tease What’s Coming with Sneak Peeks
Everyone wants to be in the know. Use your email list to give subscribers early access to your holiday sales or product launches.
How This Could Look:
Subject line: “Psst... You’re First in Line for Our Holiday Sale 🎁”
Inside the email: Share a “sneak peek” of your holiday collection or offer early access to an exclusive deal. Add in a playful note like, “It’s our way of saying thanks for being on the nice list.”
PRO TIP: Follow up! A single “early access” email won’t cut it. Send reminders or updates to keep the momentum going.
ALSO READ: How to Keep Your Emails Out of Spam in 2024
Final Words
Holiday emails don’t have to feel like they came out of a cookie-cutter template. With a little creativity, some personalisation, and a touch of fun, you can create campaigns your audience will genuinely enjoy—and, more importantly, act on.
Start brainstorming now (before things get too hectic), and remember: the best holiday emails are beyond just selling, they’re about connecting with your audience.
Happy emailing—and good luck out there!
SO, WHERE DO YOU FIND THIS PARTNER?
Well, aren’t we glad you asked! We at DigiCom are obsessive data-driven marketers pulling from multi-disciplinary strategies to unlock scale. We buy media across all platforms and placements and provide creative solutions alongside content creation, and conversion rate optimizations. We pride ourselves on your successes and will stop at nothing to help you grow.
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