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2022 PPC and SEO Stats You Need to Be Aware Of


You probably know that the past two years have been a whirlwind with respect to market trends and stats, with a lot of data being skewed because of the COVID-19 pandemic as well as the complicated road to recovery from it.

However, there are still many valuable insights and statistics that are worth looking into and evaluating when mapping out your 2023 online or digital marketing strategy. The PPC and SEO statistics below provide important insights into the state of search.

Understanding these SEO and PPC stats and data can provide fantastic opportunities to improve and streamline your content marketing, PPC, and SEO strategies to win those coveted top rankings in the search results. As the time gradually approaches for you to start considering your 2023 digital marketing strategy and planning, it is best to look at some of the most important and relevant data from 2022 and infer what it really means for the following year.

Pay-per-click (PPC) Stats

If you would like to increase your click-through rate and enjoy a quick turnaround on your return on investment, PPC is where you have to be to achieve your goals.

Widely considered a quick and surefire way to generate quick returns, PPC has quickly become a significant component of most digital marketing campaigns. These PPC advertising statistics and data will give you a good idea of what the current state of PPC advertising looks like in 2022.

  • Customers are 63% more likely to click on a Google advertisement than an advert on any other network or platform, according to Clutch. Co.

  • According to the Annual State of Marketing Report from HubSpot, 63% of individuals have clicked on a Google ad. Given that one of the primary goals of an advert is to get viewers to click through to your website, this shows promise and potential for anyone running adverts on Google.

  • According to Web FX, more than 50% of ad clicks occur on mobile devices, such as smartphones and tablets. This means that to maximize ROI for PPC campaign and increase its effectiveness, websites should be functional and fast on both mobile and desktop.

  • Google Economic Impact has revealed that Google adverts average an 8:1 ROI rate.

  • According to Business Insider, 95% of paid ad clicks on Google are through a smartphone.

  • The paid search industry will likely exceed $191 billion by the end of 2024, according to Statista.

  • Research from Lunio shows that 40% of businesses want to spend more on PPC.

So, what are the main takeaways? Firstly, if you would like to funnel money into paid search, it is better to spend the majority of your budget on Google ads, given your audience is most likely to interact with these ads.

Secondly, you must prioritize mobile optimization in 2023 to achieve your marketing goals. More people are searching on their phones and tablets and prefer mobile-friendly content.

Search Engine Optimization Stats

The world of search is dynamic and constantly evolving. While staying on top of industry developments and all news is essential, it is equally important to put things into perspective. The SEO statistics and data below offer important and valuable insights.

  • Search Engine Journal reveals that 49% of marketers claim that organic search yields better ROI compared to any other marketing technique.

  • According to Ahrefs, 60% of the top ten pages on SERPs are 3 years old.

  • Research from 99firms indicates that the average person makes a Google search 4 times in one day.

  • Google search, Google Maps, and Google Images account for almost 93% of global traffic, according to SparkToro.

  • A study from NetMarketShare shows that 70% of all international search traffic on desktops came from Google, followed by Baidu and Bing.

  • Backlinko research shows that 40% of voice search results tend to come from featured snippets.

  • SEO can lower the cost of customer acquisition by more than 87% on average than digital advertising.

  • According to Search Engine Roundtable, 46% of Google searches are for local services.

  • Fresh Chalk reveals that small business websites fail to include an H1 tag 25% of the time.

  • Research from Backlinko shows that organic search results that rank on the first page of Google have about 1,447 words, on average.

While there are countless more SEO stats and trends, the above statistics paint a reliable picture of where your marketing priorities and dollars should be in 2023.

There is no doubt that organic search is a top driver of traffic and yields a higher ROI than paid search, so it makes sense to focus on organic search.

Final Thoughts

Marketing is one part data and one part creative, and that is why it is vital to gather the most significant PPC and SEO strategy statistics so you can make informed decisions.

If you are looking for advice about how to develop an effective and successful digital marketing strategy for the next year that takes these aspects and information into account, DigiCom can help you streamline your PPC and SEO strategies. Contact us, and we will help you develop an effective online content marketing strategy.




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