INNBEAUTY
INNBEAUTY was created to provide clean & effective skincare that was also affordable. Founded by 2 industry pros who have spent their entire careers working in beauty & formulation, they had a vision for a brand that was fun on the outside & serious on the inside - without breaking the bank!
573%
Growth in paid purchase volume
767%
55%
Lift in total business CVR
Paid revenue growth
THEIR GOALS
Increase revenue and overall account growth across platforms. Improve AOV and shift advertising towards higher-priced items like kits and bundles.
THEIR SUCCESS
We started to focus our paid efforts on pushing higher cost products to drive up AOV, with improvements across paid leading to a 29% lift in AOV on paid platforms YoY.
Due to this lift we were able to increase their paid revenue almost 9x and helped their total business CVR jump 55%. We were particularly successful on Facebook, with AOV improving 46% and revenue up over 1000% YoY.
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