Fresh Air Foundation

Since its founding in 1877, The Fresh Air Fund, a not-for-profit youth development organization, has provided free life-changing summer experiences in the outdoors to more than 1.8 million children from New York City’s underserved communities.

+455%

increase in Google revenue during their slowest period

THEIR SUCCESS

  • To help improve traffic to site as well as revenue, we created new Google Non-brand campaigns with longer tailed keywords. We have seen an increase in session on site of 27% YoY while producing 28% more conversions as our CVR remained constant.    

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