
THEIR STORY
The Better Brand is helping create a world in which we have the freedom to experience pleasure and feel good about it, through transforming the most carb heavy foods into the least. These product are sourced healthy ingredients, making the products Non-GMO certified and packed with 100% plant protein. Their goal is to give the ability to enjoy life to the fullest, and not feel guilty about it.
253%
Growth in subscriber pool
63%
E-commerce Revenue YoY
480%
Lift in daily subscribers
THEIR GOALS
To scale revenue and drive overall growth in an efficient manner across a number of different platforms. Also, while maintaining efficient new customer returns and building their subscription program.

THEIR SUCCESS
We helped develop a plan of action to reach their total e-commerce goals for the year; while simultaneously helping them understand attribution between our paid channels, and our organic channels.
On our paid efforts, needed to improve our creative development on Meta. We partnered up with the Better Brand team to develop influencer/UGC content which we could whitelist, helping create a more organic feel to our ads. YoY on Meta alone, we we scaled spend 98%, driving 116% more revenue YoY while improving ROAS by 9%!
In order to build up our subscriber pool, we needed to make a number of optimizations to the existing landing page, as well as the user experience. After designing new PDP’s and working with the Better Brand team to develop them, we paired up these efforts with paid media to help drive a significant lift in new subscribers daily. We saw an increase in our subscriber pool of 253% over the last 8 month while helping increase subscription revenue by 85%!
Want to talk to an expert? Get In touch.
digicom.io