aboduimage.jpeg

Abodu

Abodus mission is to amaze homeowners with how beautiful our backyard homes are – and how easy adding space can be. We’ll help put a serious dent in the housing shortage, create value for homeowners and families, and forge a future where having a home in the backyard is the norm, not the exception.

3.5 X

5.4 X

94%

increase in a on marketing budget over 8 months

Increase in lead volume

Decrease in CPL

THEIR GOALS

Identify the type of creative that resonates with their user base to help drive down their cost per lead.

abodu.png

THEIR SUCCESS

  • Creative:

    • We provided several creative recommendations and storyboards with messaging to identify develop new top-performing creative

    • We A/B tested through the creative variations allowing us to identify which messaging works for this client
       

  • Landing Page:

    • We ran a series of landing page tests ultimately learning that driving to the contact page we the top performer
       

  • Media Mix:

    • We changed the optimization strategy on Facebook from traffic to lead-based conversion campaigns that drove strong performance

    • The expanded into Google brand and non-brand

Want to talk to an expert? Get In touch.