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Meta account structures that survive algorithm shifts
How we structure Meta accounts after Andromeda: anchor ads, entity IDs, when to pause, and the one blended target every campaign optimises to. Read in 20 minutes.
What's inside
- Why consolidation changed after Andromeda, and what the account should look like now
- The pause rule, anchor ads and how to read what the algorithm is telling you
- Creative tagging, 70/20/10 refresh and how to judge the account on a blended number
Written by Hemant Varshney, Danielle Dror and Mike Constandatos, DigiCom co-founders. $200M+ in managed spend.
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$200M+
media managed
$1B+
revenue generated
200+
brands scaled
20+
ad platforms
Proof
What the structure did for three brands
+80% revenue · -26% CAC
Evereden
Skincare. Restructured around one blended target.
+4,206% purchases · -68% CPA
Babbel
Subscription. Facebook purchases and CPA.
+$3M paid revenue · 11X ROAS
The Mayfair Group
Apparel. Paid revenue and ROAS.