Replay
Replay
How DigiCom builds Google Ads accounts that scale into BFCM
45 minutes with Hemant, Mike, Danielle and Jake, including a live audit of a real DTC brand. Chapters below so you can skip.
$200M+
media managed
$1B+
revenue generated
200+
brands scaled
20+
ad platforms
Chapters
Why Google plateaus: harvesting vs finding demand00:00
Brand defense: the capped campaign04:10
The precision campaign and message match11:30
The scaling campaign and daily negatives17:45
Standard shopping next to PMax, single-product ad groups22:00
Feed titles from converting search terms28:15
The placement script: where PMax spend lands33:40
Demand Gen: the only Google campaign that scales like Meta39:00
Live audit and Q&A43:20
The white paper
The 14-page PDF: the three-campaign structure, shopping next to PMax, the placement script and Demand Gen.
Get the PDF
7 audits left this month
10-12 hours of senior time, three honest answers, no contract until after.
Take the Leak Check
Next webinar: Meta account structures for 2027
January 14, 1:00pm ET. Live audit of a volunteer brand. Register on Luma.
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