Free download
White paper
The Google Ads account structure that stops plateauing
The three-campaign structure we build for every brand we take on, and why most Google accounts harvest demand instead of finding it. 14 pages, read in 20 minutes.
What's inside
- The three-campaign search structure, and why brand defense is the cheapest campaign you run
- Standard shopping next to PMax, and feed titles written from converting search terms
- The placement script that shows where PMax spend really lands, plus the one Google campaign that scales like Meta
Written by Hemant Varshney, Danielle Dror and Mike Constandatos, DigiCom co-founders. $200M+ in managed spend.
Prefer to watch? Watch the Google Ads replay with chapters
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$200M+
media managed
$1B+
revenue generated
200+
brands scaled
20+
ad platforms
Proof
What the structure did for three brands
+80% revenue · -26% CAC
Evereden
Skincare. Restructured around one blended target.
+583% conversions · -65% CPA
OneSkin
Skincare. Google, Meta and Microsoft.
+$3M paid revenue · 11X ROAS
The Mayfair Group
Apparel. Paid revenue and ROAS.