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The Andromeda creative playbook
Twelve genuinely different ads beat one with ten headline variants. The persona, hook and offer system we use to build creative that Andromeda can read. Read in 20 minutes.
What's inside
- Selling the problem: personas from reviews, Reddit and support tickets
- Hook testing, the ad bible and the weekly testing roadmap
- Custom GPTs fed with real data, and the creative tags that make reporting honest
Written by Hemant Varshney, Danielle Dror and Mike Constandatos, DigiCom co-founders. $200M+ in managed spend.
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$200M+
media managed
$1B+
revenue generated
200+
brands scaled
20+
ad platforms
Proof
What the playbook did for three brands
+80% revenue · -26% CAC
Evereden
Skincare. Restructured around one blended target.
+4,206% purchases · -68% CPA
Babbel
Subscription. Facebook purchases and CPA.
+$3M paid revenue · 11X ROAS
The Mayfair Group
Apparel. Paid revenue and ROAS.