THEIR STORY
Tender & True is a brand that believes pets deserve the same quality food as their humans. Committed to using humanely raised, sustainably sourced ingredients, they craft every meal with care—free from artificial additives and full of nutrition. Their mission is to provide premium, responsibly sourced food that pets love and owners trust.
125%
Growth in purchase volume
136%
Revenue growth
05%
Lift in TB ROAS
THEIR GOALS
Increase total sales by scaling efficiently on paid media across Meta & Google
THEIR SUCCESS
The client was looking to scale revenue. To do this, we created a channel plan, tested new creatives, messaging as well as restructured their ad accounts. These optimizations allowed us to scale our spend on across Meta and Google by 125% that led to a 125% increase in overall conversion volume.
With this scaled spend, we managed to boost their revenue by 136% that brought in 5% better overall returns at a much higher scale and increased profitability.
DigiCom was able to achieve this success by aligning various tests that catered to each network’s user base, strategically a/b testing messaging, creatives, and promotions that culminated in a 79% overall lift in new customers for the business.
Want to talk to an expert? Get In touch.
digicom.io