Why You Should Aim for Rank One Position on Google
Everyone likes to be No. 1.
And that’s especially true when it comes to your rank positioning in Google.
Obtaining rank one position within Google can be quite the boon for your company and marketing campaign, and help set the stage for your strategy. It can also result in a noticeable increase in traffic. There are clearly significant advantages to grabbing that rank one position.
Such status, though, is clearly desired and can be challenging. Here’s why that rank position is so important and some tips to help in your quest to be No. 1.
Rank one is important for companies since, simply, you expect that most individuals are not going to spend time browsing through the thousands of available results. You want your company’s page/brand to be one of the immediate links when folks are searching for keywords.
The first rank on Google results in a 39.6% clickthrough rate, followed by 18.4% for rank two and 10.1% for rank three, according to smartinsights.com.That’s more than a 50 percent from the first rank to the second, and the third spot is almost one-fourth of the top spot.
That data showcases a simple truth: It pays to be at or near the top.
THE POWER OF KEYWORDS
It all starts with the keywords.
As you consider your google rank status, you have to ensure you are choosing the correct keywords that are going to correspond with the particular search. You want keywords that correlate with your company and your customers. You want to be as granular as possible.
Having individuals on your staff who are experts with search engine optimization can obviously pay dividends in this regard. You have to be willing to put in the requisite time and effort. Do not fall for “black hat” SEO practices that could result in penalties that prove costly.
Relevance ties into the popularity of said keywords. You need to do the research to find out what your potential customers are searching for and whether your keywords meet those descriptions. You don’t want to be using keywords that nobody is actively looking for.
It’s important to remember that the most-popular keywords will have lots of competition, and this could make it challenging for newer companies to obtain that top rank.
You have to factor in competition when assessing your ranking possibilities since terms that have little competition will be easier to obtain than those that are oversaturated.
Those companies with huge budgets and seemingly endless resources will be tough to beat for certain keywords. You may have to target certain keywords they may not be utilizing.
Making sure you have everything properly functioning within your website will be key for obtaining that higher ranking.
Your website’s coding needs to be as clean and relevant as possible. As long as you are using mainstream website platforms, you should be OK in this category. Your website also needs to be optimized for speed and function well across mobile platforms.
If you’re set on those fronts, perform some tests to ensure that Google is properly indexing and analyzing your website. You can upload sitemaps to Google to ensure you show up in searches.
Finally, you will want to produce regular content that includes the necessary keywords and powerful descriptions. If your pages and products are featuring the keywords you plan to target, it is going to go a long way toward helping your page appear at the top of searches.
You want your content to hit on all your main selling points
The influx of new content will help build your “authority” on the topic, and be sure to promote your content/products on social media. Spend time focusing on where you can insert links to your pages and products, and consider working with other brands/companies to share those links. Landing your links on other companies’ pages can help build this authority.
Just remember that reaching rank one is not guaranteed and may not happen fast. You will have to invest time and continue to monitor your performances to make adjustments as needed. You may need to keep making changes to ultimately get to where you want to be.
Some companies set goals with their revamped SEO strategies that are simply too lofty and require everything to be nearly perfect. These strategies can take time and resources. You have to be willing to put in the time and effort and adjust as necessary.
If you’re willing to invest the time, you should enjoy the fruits of your labor and notice an increase in traffic due to the rise in your ranking positioning.
SO, WHERE DO YOU FIND THIS PARTNER?
Well, aren’t we glad you asked! DigiCom is a proud Facebook Marketing Partner. We’re obsessive data-driven marketers pulling from multi-disciplinary strategies to unlock scale. We buy media across all Facebook platforms and placements, provide creative solutions alongside content creation, and conversion rate optimizations. We pride ourselves on your successes and will stop at nothing to help you grow.