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Why Facebook Marketing Partners Are a Necessary Tool for Your Company

We can all use a little help now and then, especially when trying to optimize ads through paid social channels like Facebook or Twitter. Each has its own intricacies that take time to master. A strategy for one company may not apply to another since there are different audiences to target, new creative styles to develop and unique settings to implement.

Enter Facebook marketing partners.

Facebook marketing partners can help you utilize your Facebook ad campaign to the fullest extent. They are third-party Facebook advertising agencies that have been endorsed and verified by Facebook itself. They are here to make it easier for your company to operate within the platform, including selling, advertising or even engaging with consumers.


It’s always helpful to have a shoulder to lean on, especially when that shoulder has access to pivotal data and information that can help you utilize a social medium better. Facebook marketing partners provide that data that can sharpen your lens and focus.

This data can help shape your ad campaigns or strategies, and that is invaluable considering the goal is to find efficient campaigns that work within your budget. You don’t want to be spending all your money on a campaign that simply isn’t working as intended.

There is also the added benefit of having early access to certain Facebook functions that allow you to be forward-thinking instead of reactionary. It’s quite helpful to use a conversion optimizer or an audience targeting tool as early as possible and reap the potential benefits.

Facebook also looks out for those who connect with its marketing partners, with the possibility of being invited to exclusive events or being noticed for certain success.


Let’s take a deeper dive into the advertising, selling, and engaging components.

For selling, a Facebook marketing partner can connect your company with those who can make sure your product is available to purchase. Engagement allows for your company to become more involved with your community and pages, which is always crucial for expanding outreach.

The advertising component is more detailed and features five major components:

  1. Campaign management: Facebook marketing partners will help you build out and operate your campaign, handling the finer details that can be cumbersome.

  2. Creative solutions: The key to any social medium is to draw attention to your brand. A Facebook marketing partner will help create eye-catching content.

  3. Feed platforms: This portion involves creating your catalog and making sure it is listed within Facebook Marketplace, in addition to Instagram.

  4. Measurement: This charts the vital numbers of your ad campaign, allowing for a deeper dive into what may or may not be working.

  5. Conversion data: This aids in the process of linking Facebook content to non-web conversions, which can provide even more helpful data.

These five factors are important and can help ensure success that you may not have thought possible before working with a Facebook marketing partner.


Well, aren’t we glad you asked! DigiCom is a proud Facebook Marketing Partner. We’re obsessive data-driven marketers pulling from multi-disciplinary strategies to unlock scale. We buy media across all Facebook platforms and placements, provide creative solutions alongside content creation, and conversion rate optimizations. We pride ourselves on your successes and will stop at nothing to help you grow.


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