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How to Make Social Media Work For Your Marketing Campaign

Updated: Mar 8


If your company or brand is not up on the latest social media crazes, odds are you’re behind your competition.


Whether it’s Snapchat, Pinterest or Tik Tok, to name just a few, each has its unique set of features and audience for marketing campaigns to target for purchases or brand awareness. There are countless opportunities to help grow your company’s profits and/or reputation.


Here are some general tips for how to make sure you are effectively utilizing social media to ensure your brand is thriving:


VIDEO IS KING


Static ads struggle to compete with dynamic videos in this era.


People are on their phones all the time watching video, and companies are constantly coming up with news to add video to their product to enhance the value.


Make sure you are spending the proper resources to produce captivating, engaging videos. For B2C companies, consider spending more on your TikTok marketing efforts.


Livestream videos are gaining in popularity and were projected to generate more than $11 billion in the United States in 2021, according to Forbes. Consider hosting some livestream events since they enhance the user experience and provide a “you have to be there” feeling.


Taking it a step further: Augmented reality/virtual reality is quickly becoming a major selling point. You want to be ahead of the curve with AR/VR than behind it. Consider unique ways to offer your clients AR/VR that will help convince customers they must have your product.


SOCIAL COMMERCE


United States social commerce sales were projected to hit $36.6 billion this past year, and increase to $79.6 billion in 2025, according to Insider Intelligence.


Make sure you are devoting resources to social commerce, since it has staked such a claim in the market. Utilize both paid and orange strategies.


PARTNER UP


If you can afford it, take a serious look at partnership with an established content creator. There is obviously the benefit of the sizable audience this individual will have, and treating them as partners could lead to better content and the potential for more work down the road. You just never know when the next viral sensation could be there for the taking!


Micro-influencers and B2B influencers will also help shape the marketing landscape, so find the influencers for your brand/company.


LinkedIn is one area where those with massive influence may take hold this upcoming year. LinkedIn offers the opportunity to help grow a positive brand about your company/brand on a platform that features some of the most influential business leaders in the world.


Companies that are B2B can best utilize LinkedIn’s vast audience.


One final partnership recommendation is to consider non-profits, since this helps a good cause and obviously showcases that your company/brand has a big heart.


REMEMBERING ANYONE


The beauty of social media is that anyone has the power to help spread the word – and your company has employees who can help! While it’s great for them to share your message on your official social media channels, try motivating them to be active on their own personal channels. Perhaps offer monthly incentives to create a friendly competition that produces desired results.


You also want to make sure you are still placing time and effort into traditional methods since–and this can be hard to fathom–not everyone is on social media.


BUILDING COMMUNITIES


Focus on better building a community, and perhaps try Discord. It provides the chance to connect with a wide audience in a unique way and can help upgrade your marketing efforts.


Whether or not you use Discord, you want to emphasize building a unique, authentic community that appeals to your audience and makes them feel welcomed and appreciated. Expect to see a rise in people joining groups that connect them with those who share similar/values interests, especially in this Zoom/Teams video conferencing era where people are working from home.


SO, WHERE DO YOU FIND THIS PARTNER?


Well, aren’t we glad you asked! DigiCom is a proud Facebook Marketing Partner. We’re obsessive data-driven marketers pulling from multi-disciplinary strategies to unlock scale. We buy media across all Facebook platforms and placements, provide creative solutions alongside content creation, and conversion rate optimizations. We pride ourselves on your successes and will stop at nothing to help you grow.




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