Are you tired of your Google Ads campaigns falling flat and getting lost in the digital noise? With so many businesses vying for attention in the crowded online marketplace, it's more important than ever to stand out and capture your audience's attention.
But fear not! You can now take your Google Ads game to the next level and drive more traffic and leads to your website with these six proven tactics. From outsmarting the competition to unleashing the power of organic search, we've got the inside scoop on how to optimize your campaigns for maximum impact.
So buckle up and get ready to unlock the potential of Google Ads and skyrocket your business's success!
Leverage Other Brands
Leveraging on other brands is a sneaky, yet effective marketing tactic that can help you attract potential customers who are considering your competitors. By bidding on your competitor's brand names, you can place your own ad right in front of those "fence-sitters" who are conducting final searches before making a purchasing decision.
Think of it as an opportunity to swoop in and steal the spotlight from your competitors. You can position your brand as a viable alternative and showcase the benefits of choosing your product or service instead. Plus, by leveraging your competitor's brand recognition, you can potentially reach a wider audience who may not have discovered your brand otherwise.
Of course, like any marketing tactic, there are risks involved. Bidding on your competitor's brand names can potentially trigger a bidding war and drive up your advertising costs. It's also important to ensure that your ad copy and landing pages are tailored specifically to the audience you're targeting and provide a clear and compelling value proposition.
But with careful planning and execution, piggybacking on other brands can be a powerful tool in your marketing arsenal. So don't be afraid to get creative and think outside the box when it comes to attracting new customers and growing your business!
Utilize Typos
We've all been there - you're in a rush to find something online and you type in a quick search query, only to realize later that you made a spelling mistake. It's frustrating, but it happens to the best of us. However, as a marketer or business owner, you can turn these mistakes into opportunities.
By bidding on potential misspellings of your brand or product, you can appear in search results for these typos and capture the attention of people who may have otherwise missed your website. This can be a cost-effective strategy, as typos are often less competitive and have lower cost-per-clicks (CPCs) than other keywords.
For example, let's say you sell high-quality coffee beans under the brand name "Brewtiful Coffee". However, some people may accidentally search for "Beautiful Coffee" instead. By bidding on the misspelling, you can target these potential customers and show them ads for your product.
But it's not just misspellings of your brand name that you can leverage. You can also bid on common misspellings of product names, industry terms, or even competitor names. By doing so, you can intercept searches from people who may be looking for similar products or services, and direct them to your website instead.
However, it's important to be strategic about which typos you target. Some misspellings may not be relevant to your business or may be too obscure to generate any traffic. Additionally, you want to make sure that your ads and landing pages are still relevant and engaging, even if they are targeted towards people who have made spelling errors.
Don’t Underestimate Organic SEO
Organic SEO is the process of optimizing your website to rank higher in search engine results pages (SERPs) without paying for ads. A strong organic SEO strategy can help your website gain visibility and attract more organic traffic, which means visitors who find your website through search engines like Google, Bing, and Yahoo.
One of the main advantages of organic SEO is that it provides long-term results. Unlike paid advertising, which stops delivering results as soon as you stop paying for it, organic SEO can continue to drive traffic to your website even if you pause your efforts for a while. This is because organic rankings are based on the quality and relevance of your website's content and structure, which are important factors that search engines consider when ranking web pages.
To achieve a strong organic SEO strategy, you need to focus on creating high-quality content that provides value to your target audience. This means producing blog posts, articles, videos, and other types of content that are informative, engaging, and relevant to your niche or industry. By doing so, you can establish yourself as an authority in your field and attract more backlinks from other websites, which can further improve your search engine rankings.
Now, you may be wondering how organic SEO and PPC (pay-per-click) advertising can work together to build momentum for your website. Well, the answer is simple: by combining both strategies, you can cover more ground and reach more potential customers.
PPC advertising allows you to bid on keywords and display ads in search engine results pages or on other websites. This can help you get immediate traffic and exposure to your website, especially if you are targeting high-intent keywords that are difficult to rank for organically. Additionally, you can use PPC ads to test your messaging, calls-to-action, and landing pages, which can provide valuable insights that you can apply to your organic SEO strategy.
However, PPC advertising can be expensive, and the cost per click (CPC) can increase over time as more advertisers compete for the same keywords. That's why it's important to work on your organic SEO strategy at the same time. By doing so, you can reduce your reliance on paid advertising and generate more organic traffic, which can ultimately lead to a higher return on investment (ROI).
Go For The Top Of The Funnel
Imagine you're a marketer trying to sell shoes online. You know that your ultimate goal is to get people to purchase your shoes, but not everyone who visits your website will be ready to buy right away. Some visitors might just be browsing or trying to find information about shoes in general.
That's where the "top of the funnel" comes in. This is the stage in the buyer's journey where people are just starting to become aware of their problem or need, and are looking for more information. By using broader term keywords, you can capture these visitors who may not be ready to convert yet, but can be nurtured along the funnel.
For example, instead of targeting specific keywords like "buy women's running shoes," you could target broader terms like "running shoes for women" or "best running shoes." This will capture a wider audience, including those who are just starting to research running shoes and aren't ready to make a purchase yet.
Once you have these visitors on your site, you can start to nurture them along the funnel by providing valuable information and resources, such as blog posts, buying guides, and product comparisons. By doing this, you can build trust with your visitors and position yourself as an authority in the shoe industry.
Eventually, as your visitors move further down the funnel and become more familiar with your brand and products, they'll be more likely to convert and purchase your shoes. So, remember to focus on the top of the funnel with broader term keywords, and then use your content to guide visitors towards becoming loyal customers.
Work On Your Landing Pages
Say that you're running a business and you want to attract potential customers to your website through online ads. You've created some compelling ad copy and carefully selected relevant keywords to target your audience. But when visitors arrive on your website, they quickly become confused and don't know what to do next. They're not sure if they're in the right place, or if your business can actually help them.
This is where relevant landing pages come in. A landing page is a specific web page designed to capture a visitor's attention and prompt them to take a specific action. The goal is to convert the visitor into a customer, whether that's by making a purchase, filling out a form, or subscribing to your newsletter.
To create a relevant landing page, you need to make sure that the content on the page matches the ad copy and keywords that brought the visitor to your website. If your ad promises a discount on a specific product, make sure the landing page prominently features that product and clearly explains how to take advantage of the discount. If your ad promotes a free trial of your service, make sure the landing page explains what the service is and how the free trial works.
It's also important to have a clear message and call-to-action on your landing page. Make it immediately clear to visitors what your business offers and why they should care. Use strong, persuasive language to convince them to take the desired action, whether that's filling out a form, making a purchase, or signing up for a trial. And make sure the call-to-action stands out visually, so visitors can't miss it.
PRO TIP: The goal of a landing page is to convert visitors into customers. To do that, you need to make sure the page is relevant to their needs, has a clear message, and prompts them to take action. With the right landing page, you can turn your online ads into a powerful tool for driving business growth.
Take Advantage Of Negative Keywords
Picture this: You own a boutique pet shop that specializes in luxury dog products. You decide to run a Google Ads campaign to promote your business and start bidding on keywords related to "dog products" and "pet supplies". However, you soon realize that your ads are appearing for irrelevant search terms such as "cat food" or "hamster cages".
This is where negative keywords come in handy. By adding negative keywords like "cat" and "hamster" to your campaign, you can ensure that your ads won't show up for searches related to these animals. This way, you can avoid paying for clicks from people who are not likely to become your customers and focus your budget on more relevant searches.
Moreover, negative keywords can help you improve the quality of your traffic by filtering out irrelevant clicks, which can increase your click-through rate and improve your ad's overall performance.
So, take advantage of negative keywords to optimize your online advertising campaigns and reach the right audience for your business.
Final Words
Creating a successful Google Ads campaign requires a combination of strategic thinking, creative ideas, and a willingness to experiment with new tactics. As competition in the digital space continues to grow, it's important to stay ahead of the curve and adapt your strategies accordingly. With these six tips in mind, you can optimize your Google Ads campaigns and stay ahead of the game in 2023 and beyond. Happy trying!
SO, WHERE DO YOU FIND THIS PARTNER?
Well, aren’t we glad you asked! We at DigiCom are obsessive data-driven marketers pulling from multi-disciplinary strategies to unlock scale. We buy media across all platforms and placements and provide creative solutions alongside content creation, and conversion rate optimizations. We pride ourselves on your successes and will stop at nothing to help you grow.
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