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5 Interactive Content Ideas For Your Socials

Updated: Mar 26

Over the past few years, brands have been getting creative with their social media posts. They're making content that you can actually interact with, like quizzes or polls. 

And guess what? It's working! According to studies, a whopping 88% of marketers think that making these interactive posts helps their brand stand out from the crowd.

But why take this route? Well, it's not just about standing out. Interactive posts actually make people more engaged. That means more likes, comments, and shares, which then leads to more people seeing and recognizing the brand.

Here's the thing about social media: it's a two-way street. To really make it work, you need to get your followers involved. That's where interactive posts come in. They make your followers feel like they're part of the action, not just passive observers.

So, let's dive in and talk about interactive content. We'll cover some simple ideas that you can start using right now to spice up your social media content!

Polls and Quizzes

Polls and quizzes are the fun little games you see on your social media feeds that you can participate in. They're like those "Which ‘Friends’ Character Are You?" quizzes or "Do You Think Pineapples Go On Pizza?" polls that you've probably seen before.

Polls: These are basically mini-voting sessions. You give people a question with a few options, and they choose the one they like best. 

For instance, you could ask, "What's your favorite movie genre?" and give options like Action, Comedy, Drama, etc. People click on their choice, and you get to see which option gets the most votes.

Quizzes: Quizzes are a bit more interactive and fun! They are questionnaires where you find out something about yourself at the end. 

For example, you could create a quiz titled "How Well Do You Know Disney Movies?" where you ask questions about different Disney films, and at the end, people get a score telling them how much of a Disney expert they are.

User-Generated Content Contests

People love to show off their creativity, so why not give them a platform to do so? Host a user-generated content contest where you challenge your followers to create something related to your brand or industry. It could be anything from artwork to videos to recipes – the possibilities are endless! 

For example, let's say you run a fitness blog. You could host a "Transformation Tuesday" contest where you ask your followers to share their fitness journey photos along with a short story about their progress. 

If you think about it, user-generated content contests are a win-win for everyone involved. Your followers get to flex their creative muscles, you get content to share, and your audience gets to see real people just like them being featured on your social media. It's a fun and effective way to boost engagement and build a strong community around your brand.

Live Q&A Sessions

Hosting a live Q&A session is a fantastic way to connect with your audience in real time. 

Here's why we love it:

Real-Time Connection: Just like when you're chatting with your friends on a call, a live Q&A session lets you connect with your audience instantly. They can ask you questions, and you can answer them right then and there, just like a conversation.

Sharing Knowledge: Doesn’t matter if you're a makeup guru, a fitness coach, or a tech expert, hosting a live Q&A session gives you a platform to share your expertise with your followers. 

Engaging Your Audience: People love getting a chance to interact with their favorite personalities or brands, and a live Q&A session is the perfect opportunity for that. 

For example, let's say you're a food blogger. You could host a live Q&A session where your followers can ask you for cooking tips, recipe suggestions, or anything else food-related. It's a fun way to connect with your audience, share your passion for cooking, and maybe even inspire someone to try out a new recipe!

PRO TIP: Make sure to promote your live session in advance to give your audience time to prepare their questions and mark their calendars.

Viral Challenges

Picture this: You're scrolling through your social media feed, and you come across a post from your favorite influencer challenging their followers to recreate a popular dance routine. You think, "Hey, I could do that!" So, you grab your phone, record your best attempt, and share it with the world using the designated hashtag.

That's the magic of viral challenges—they inspire creativity, spark enthusiasm, and encourage participation. Whether it's showcasing your dance moves, capturing a stunning photo, or achieving a fitness goal, challenges offer a platform for individuals to showcase their skills and personality.

Plus, for an extra layer of excitement and motivation, you can offer a prize for the best submission ads! It could be anything from a gift card to a personalized shoutout on the influencer's social media channels. 

Contests & Giveaways

What's great about contests and giveaways is that they're not only fun but also super engaging!

When you like, comment, or tag your friends, you're not just entering to win – you're also helping to spread the word about the contest to more people. 

Let's say you follow a fitness influencer on Instagram. They decide to host a giveaway to celebrate reaching 100k followers. Here's how it might look:


Hey FitFam! To celebrate hitting 100k followers, I'm hosting a special giveaway just for you!


🏋️‍♂️ One lucky winner will receive a brand new set of resistance bands, perfect for taking your home workouts to the next level!

🥤 Additionally, three runners-up will each receive a $50 gift card to their favorite health food store!

To Enter:

1️⃣ Like this post.

2️⃣ Comment below and tell me your favorite at-home workout routine.

3️⃣ Tag two friends who would love to join in on the fitness fun!

That's it! The giveaway ends in one week, so be sure to enter before [deadline date]. Winners will be randomly selected and announced shortly after. Good luck, everyone! Let's keep crushing those fitness goals together!

In this example, the fitness influencer is offering prizes that are relevant to their niche – fitness-related items and gift cards for health food stores. The entry requirements are simple: like the post, leave a comment sharing your favorite workout routine, and tag two friends. 

It's a win-win situation for everyone involved – the influencer gets to celebrate their milestone, engage with their audience, and give back to their community, while followers get a chance to win some fantastic prizes and be part of the celebration.

So, the next time you see a contest or giveaway on your social media feed, don't hesitate to join in on the fun.

Final Words

Remember, the key to success on social media is building connections, and interactive content is the perfect tool to help you do just that. So go ahead, get creative, and let your followers be a part of the journey!


Well, aren’t we glad you asked! We at DigiCom are obsessive data-driven marketers pulling from multi-disciplinary strategies to unlock scale. We buy media across all platforms and placements and provide creative solutions alongside content creation, and conversion rate optimizations. We pride ourselves on your successes and will stop at nothing to help you grow.


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