
THEIR STORY
Playboy is a global pleasure and leisure company connecting consumers with products, content, and experiences that help them lead more fulfilling lives. Their flagship consumer brand, Playboy, is one of the most recognizable brands in the world, with products and content available in approximately 180 countries.
133%
Growth in Conversions
175%
Revenue growth
172%
Lift in Google ROAS
THEIR GOALS
Increase sales of merchandise in their online store through Google Ads campaigns

THEIR SUCCESS
The client was looking to improve efficiency on Google and grow the channel.To achieve this, we segmented campaigns by product type and gender across search and Performance Max, enhanced product listings in merchant center and eliminated wasted ad spend across the account.
Over the first two months, Google ROAS increased 172% as Google CPA dropped 56% across the account. This led to 132% more Google Ads conversions and 175% more Google Ads revenue for the client.
DigiCom’s segmentation of Performance Max campaigns and Merchant Center optimizations led to 133% more conversions and 172% more revenue from Performance Max alone. CPA decreased 57% while AOV increased 17%.
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