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THEIR STORY

Lemlist is a sales automation platform that helps businesses personalize and automate cold email outreach and follow-ups at scale. It offers features like email personalization, automated sequences, and CRM integration to streamline lead generation and improve deliverability. Lemlist is popular for sales teams, marketers, and recruiters aiming to enhance their outreach efforts.

270%

123%

59%

Lead Growth

Increase in Reservations

Stronger Customer subscription CPA

THEIR GOALS

Reduce customer acquisition costs by growing lead volume and reducing lead costs within multiple networks

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THEIR SUCCESS

Our client’s main objective was to reduce the cost of a customer who is subscribing to their SaaS platform.

 

We did this by first attacking the cost per free trial. Through rigorous testing on Meta of copy, creative, landing pages, and marketing their specific offerings, we were able to increase our free trial numbers while also continuing to drive more efficient cost per free trial.

 

We saw a similar story on Google, as we leveraged our SKAG structure to bid on our most efficients demos and keywords and drive scale at extremely efficient cost per free trial.

 

With this approach, driving users down the funnel through Meta to Google and into our platform, we were able to drive a 59% cheaper customer subscription CPA than projected.

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