THEIR STORY
Facile Skincare was created to make cosmetic dermatology simple. They developed a simplified regimen of proven, dermatologist-formulated products designed to consumers achieve the best version of their skin. From everyday skin basics to targeted treatment serums, Facile’s uncomplicated formulas use effective, non-toxic, and feel-good ingredients people can know and trust.
150%
-83%
22%
Growth in paid purchase volume
Than target CPA
Lift in paid CVR
THEIR GOALS
Successfully scale their paid spend to drive overall growth. Improve funnel metrics on platform, particularly CVR.
THEIR SUCCESS
From Q4 in 2023 into Q1 in 2024 we were able to boost their paid purchase volume 150% and double their spend QoQ. We improved their paid CVR 22% as we focused on finding qualified traffic and provided recommendations to make the user experience on site more efficient. While Q4 performance is typically stronger because of Black Friday and holiday sales, we were able to improve into Q1.
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