
THEIR STORY
Davids Toothpaste is a brand that was founded with one vision - to create the highest quality premium natural oral care with a commitment to sustainability. Through exhaustive research with industry experts, they were able to identify the best natural ingredients to safely and effectively remove plaque, whiten teeth, and freshen breath.
22%
Lower CAC
36%
Increase in New Customer Revenue
27%
Lift in Overall Revenue
THEIR GOALS
Improve new customer efficiency by reducing CAC and increasing New Customer Revenue across the business.

THEIR SUCCESS
The client was looking to improve their new customer efficiency. To do this, we started audience segmentation and testing new creatives and messaging as well as restructured their ad accounts across platforms. These optimizations allowed us better target net new customers across all our campaigns on Google and Meta which paved the path to achieving the goals set by the client.
With these steps, we managed to bring CAC down from $10 to below $8 and increase new customer revenue by 36% within 3 months.
DigiCom was able to achieve this success by aligning various audience tests, strategically testing new creatives, optimizing Google campaigns, and testing messaging to increase overall revenue by 27%.
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