THEIR STORY

ChefPaw’s vision is to make nutritionally balanced, delicious food accessible to all pets. They believe that our pets, just like us, deserve meals prepared with love, care, and an understanding of their nutritional needs. At ChefPaw, they are taking a leap forward to transform pet nutrition, one meal at a time with the first ever pet food maker

To scale revenue and drive overall growth in an efficient manner across a number of different platforms.

After beginning the partnership with Digicom ChefPaw saw an immediate impact with a 143% lift in machine sales in month 1 of our partnership, alongside a 127% lift in total business revenue, stemming from a 33% lift in total business AOV.

On platform we delivered a 22% better CVR which ultimately led to a 21% lift in total ecommerce CVR. That success has continued as we have continued to see a lift in CVR eventually selling out ChefPaw Machines in month 3 of partnership.

This was achieved through various tests within each channel to align with the network’s user base. With messaging, creative and content tailored for each channel we were able to help drive a 123% lift in engagement. Finding the most success through content as we nurtured our users through multiple content styles and types.