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Amazon & Twitch

Twitch is an American video live streaming service that focuses on video game live streaming, including broadcasts of esports competitions. In addition, it offers music broadcasts, creative content, and more recently, "in real life" streams. It is operated by Twitch Interactive, a subsidiary of Amazon.com, Inc.

+460%

improvement in CTR

+40%

Improvement in
Enagement Rate

-40%

Improvement
In Cost Per Follower

THEIR GOALS

Launch campaigns across the Twitter platform for partners like Fight Night, Intel, Crown Arcade and Sea of Thieves.

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THEIR SUCCESS

Creative:

  • We provided creative recommendations broken out by game and initiative across different campaign types such as video views, reach, traffic, and follower campaigns resulting in lower CPCs, Cost Per Engagements and Cost Per Followers


Audience:

  • We provided in-depth audience analysis to identify who is likely to interact with our ads for each of the respective games


Settings Test:

  • We ran a series of settings tests optimizing (Reach, Traffic, Video Views) which ultimately helped us learn how to prospect for new users as well and drive higher engagement for users who have already interacted with our brands

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