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B.O.B - Bars Over Bottles
B.O.B (Bars Over Bottles) is a Brazilian waterless beauty brand whose mission is to create self care products that help reduce our impact on the environment, keeping these products practical and easy to fit into our daily lives.
43%
46%
Growth in New Users
Increase in Revenue
THEIR GOALS
International expansion with the launch of their US website alongside a paid media program focused on driving growth
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THEIR SUCCESS
We took on management of their growth program and set up all new paid US accounts and campaigns. Focusing on conversions driving efforts that would bring qualified new users to site via creative and hook testing as well as leveraging a content strategy, we were able to drive 46% revenue growth in month 1, with paid efforts driving 70% of their sales.
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